Certified Brand Manager®
The “Certified Brand Manager” program is designed to increase the effectiveness of brand managers and others involved in marketing products and/or brands. The workshop provides tools and knowledge for developing, strengthening and maintaining a brand or portfolio of brands.
- The roles and responsibilities of brand management;
- How these evolve over time, the key organisational interfaces, and the use of the classical Marketing “Ps” to strengthen a brand.
- The different levels of the brand (e.g., elements, attributes, personality & core values)
- How each plays an important role in developing & maintaining strong relationships with customers.
Overall, the course will provide insights into achieving the ultimate payoff by maximising brand equity and brand value. The exam at the end of the course will help you meet all the prerequisites to become a “Certified Brand Manager”.
Suitability - Who should attend?
- Brand Manager
- Product Manager
- Marketing Manager
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The Partners for Quality Award recognizes an Employer providing support to an individual where there was a significant benefit to the Division or Society. LEORON institute was granted the prestigious award for their continued promotion of Organizational Excellence through training courses that are directly related to quality improvement techniques and methodologies they provide while promoting the values and mission of ASQ Quality Management Division.
Provider: LEORON Professional Development Institute
Built upon the strong experience in the manufacturing sector, which its founders developed in Sweden during the 90’s global expansion, LEORON evolved into the dominant training institute that offers a comprehensive set of training and development solutions. All across the...
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LEORON Institute is accredited by ANSI as, ANSI-Accredited Certificate Issuer.