Certified Digital Marketing Professional
During the Certificate in Digital Marketing Professional (CPMP) course you will learn the methods by which Digital Marketing is used to help businesses build sales and brands in today’s digital economy.
The course will explain the essentials of digital planning, strategy, audiences, channels such as search engine optimization, paid search, social media marketing, email marketing, content marketing, mobile marketing, implementation, and measurement. The future of digital and innovation will also be considered and how it affects today’s entrepreneurs and start-ups.
By the end of the course, you will have an excellent understanding of how digital marketing works and will be able to create effective and optimized digital marketing plans as well as know how to implement and measure these properly for ongoing business success and growth. The course is highly interactive, includes case studies from all over the world, and includes many exercises and a wealth of resources.
The DMI CPDM is recognized globally as a respected qualification and has been instrumental in helping people, businesses and brands worldwide.
This course is also offered in-house training and as distance learning.
Suitability - Who should attend?
Who Should Attend
- Digital marketing staff
- Operations managers
- Brand and marketing managers
- Any other staff that deals with the company’s online presence.
Outcome / Qualification etc.
Key Take Always
By earning this certification, you will be able to:
- Increase your website’s visibility through Search Engine Optimization (SEO) techniques
- Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
- Execute digital display campaigns
- Capture, segment and manage subscribers to plan and execute a successful email marketing campaign
- Use suitable social media channels to grow and engage an audience
- Measure and optimize social media campaigns
- Leverage mobile marketing for its micro-targeting advantages
- Analyse and optimize your overall digital marketing activity
- Create a formal digital marketing plan for your business
Training Course Content
Becoming a Certified Digital Marketing Professional will ensure you are equipped with the tools and skills needed to create a cohesive, effective digital marketing strategy.
There are ten modules in this program that provide in-depth coverage of all of the key disciplines required for best practice digital marketing, which include:
- Introduction to Digital Marketing
- Content Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Paid Search (PPC) Using Google Ads
- Display and Video Advertising
- Email Marketing
- Website Optimization
- Analytics Using Google Analytics
- Digital Marketing Strategy
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Provider: LEORON Professional Development Institute
Built upon the strong experience in the manufacturing sector, which its founders developed in Sweden during the 90’s global expansion, LEORON evolved into the dominant training institute that offers a comprehensive set of training and development solutions. All across the...
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