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Certified Digital Marketing Professional

LEORON Professional Development Institute
Course summary
Professional Training
5 days
2,500 GBP excl. VAT
London, Online courses
Course Dates
2,500 GBP

Course Description

Certified Digital Marketing Professional

During the Certificate in Digital Marketing Professional (CDMP) course you will learn the methods by which Digital Marketing is used to help businesses build sales and brands in today’s digital economy. The course will explain the essentials of digital planning, strategy, audiences, channels such as search engine optimization, paid search, social media marketing, email marketing, content marketing, mobile marketing, implementation, and measurement. The future of digital and innovation will also be considered and how it affects today’s entrepreneurs and start-ups. By the end of the course, you will have an excellent understanding of how digital marketing works and will be able to create effective and optimized digital marketing plans as well as know how to implement and measure these properly for ongoing business success and growth. The course is highly interactive, includes case studies from all over the world, and includes many exercises and a wealth of resources. The DMI CDMP is recognized globally as a respected qualification and has been instrumental in helping people, businesses and brands worldwide.

Suitability - Who should attend?

This highly practical and interactive course has been specifically designed for:

  • Digital marketing staff
  • Operations managers
  • Brand and marketing managers
  • Any other staff that deals with the company’s online presence.

Outcome / Qualification etc.

  1. Increase your website’s visibility through Search Engine Optimization (SEO) techniques
  2. Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
  3. Execute digital display campaigns
  4. Capture, segment and manage subscribers to plan and execute a successful email marketing campaign
  5. Use suitable social media channels to grow and engage an audience

Training Course Content

Module 1

  • Introduction to Digital Marketing
  • Topics covered include:
    • Inbound and outbound strategies
    • Traditional vs Digital Marketing
    • Digital Channels
    • SMART Objectives
    • Audience Research
    • Social Listening
    • Competitive Research
    • Industry Research
    • The Buyer Journey
    • Marketing Functions
    • Concepts and Principles
    • Processes and Tools

Module 2

  • Content Marketing
  • Topics covered include:
    • The Benefits of Content Marketing
    • Content Alignment
    • Community Management
    • Content Strategy and Planning
    • Content Audits
    • Consumer Profiles
    • Content Calendar
    • Content Management Systems
    • Content Formats
    • Content Seeding
    • Content Marketing Metrics


Course Fee

  • Excl. VAT: 1875 USD
  • Incl. VAT: 2250 USD

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Provider: LEORON Professional Development Institute

LEORON Professional Development Institute

LEORON is the fastest growing global training institute in the World, having evolved over the past 11 years into a dominant training institute that offers a comprehensive set of training and development solutions to both individuals and businesses.  Our locations...

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Reviews by course attendees

Average rating 5

Based on 2 reviews.

Omar H
The course was informative with great insights. Enjoyed the best practices that was shared by Martin and his experience in the field of Digital Marketing
Thank you everyone, it was a pleasure to digitally attend the course. A special thanks to Martin and Maria for such a great course that will boost my skills massively
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Course rating
Based on 2 reviews.
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