Course description
There are no formal educational requirements for studying the Professional Diploma in Digital Marketing course as it is applicable to those who are new to the digital marketing field and seasoned experts who would like to gain an internationally recognised certification.
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Overview
Digital Marketing Professional Diploma (PDDM)
The Professional Diploma in Digital Marketing course is accredited by the Digital Marketing Institute which is considered to be the foremost provider of internationally recognised digital marketing certifications worldwide. The syllabuses are validated by the Syllabus Advisory Council (SAC) which consists of members from companies such as Google, Facebook, Twitter, LinkedIn and Microsoft.
The Professional Diploma in Digital Marketing produces more graduates that are trained to a single digital standard than any other certified body with more than 17,000 individuals gaining a Digital Marketing Institute certification in 80 countries worldwide.
Who is it for?
Individuals that are interested in pursuing a career in digital marketing and professionals who would like to validate their digital marketing skills and knowledge by becoming certified. It is also suited to anyone with digital marketing responsibilities within their organisation.
Description
The Professional Diploma in Digital Marketing will enable you to strengthen your skill set and progress along a digital marketing career path by gaining an understanding of digital marketing value, creating digital marketing campaigns that are directed at your target audience and integrating digital marketing into your organisation’s general marketing strategy.
This certification will provide a strong understanding of key digital specialisations that include mobile and social media marketing, email marketing, Pay Per Click and Search Engine Optimisation. Upon completion of this course, you will gain an internationally recognised diploma, which will enable you to work in the field of digital marketing from anywhere in the world. The Professional Diploma in Digital Marketing course will require approximately 30 hours of study to complete.
The Syllabus covers the following:
- Introduction to Digital Marketing
- Search Engine Optimization
- Pay Per Click Advertising
- Digital Display Marketing
- Social Media Marketing
- Email Marketing
- Mobile Marketing
- Analytics
- Strategy and Planning
Training
This course is presented online in its entirety through a mixture of video lectures, slide presentations, practical exercises, interactive quizzes and a supportive student network. This enables you to study the entire course from the comfort of your own home, giving you the opportunity to revise as many times as you feel is necessary until you are confident that you are ready to book and sit your exam.
In order for you to gain a better understanding of your current digital marketing skill level compared to other professionals in the digital marketing field, the Digital Marketing Institute Diagnostic tool is free to use.
For any further enquiries, feel free to get in touch with one of our expert Course and Career Advisors.
Exam details
The Professional Diploma in Digital Marketing course exam consists entirely of multiple choice questions. You will have 3 hours in which to answer as many of the questions as possible and your exam will be graded by the Digital Marketing Institute.
This award is rated to be a credit level 8 by the SQA on the SCQF (Scottish Credit and Qualifications Framework). This equates to a credit level 5 on the EQF (European Qualifications Framework).
Contact us for more information or to speak to one of our trained Career and Course Advisors.