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Fashion Marketing and Communications

London College of Fashion, University of the Arts London
Course summary
10 days
995 GBP
Next available date: Contact for dates - London

Course description

Fashion Marketing and Communications:

This course will introduce you to the exciting worlds of fashion marketing, PR, contemporary fashion PR and fashion social media. It's perfect if you're an aspiring fashion marketer or PR.

Fashion marketing and branding includes: The meaning and value of brand communication; Trends in consumer attitudes and behaviour; Analysing the fashion market and its environments; Fashion marketing research; Identifying fashion segments and selecting target market; The fashion product; Distribution; Integrated fashion communications; Fashion marketing planning and determining the strategy; Differentiating, positioning and innovation in fashion markets; The fashion calendar; International dimension of fashion marketing; Marketing luxury products and other contemporary issues.

Contemporary Fashion PR and social media includes: The power of the fashion image; Celebrity product placement; Exploring the digital landscape and social media; How PR works with marketing and advertising; Types of social media; Why you should be using social media for personal branding, company branding and working within an organisation; How to network efficiently using social media; Who to monitor and keep a social media presence; Career and CV recommendations.

Suitability - Who should attend?


Outcome / Qualification etc.

Certificate of Attendance

About provider

London College of Fashion, University of the Arts London

London College of Fashion, University of the Arts London

We believe in using the subject of fashion, together with its industrial importance, to shape lives and drive economic and social transformation. Our College is a total fashion ecology where we examine the past in order to build a sustainable...

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Contact info

London College of Fashion, University of the Arts London

20 John Prince's Street
W1G 0BJ London

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