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Course summary
5 days
3,050 GBP
London

Training Course Content

The course covers the following topics:

How to Establish Successful Media Relations 

  • Understanding the difference between media relations and public relations
  • Establishing, managing and maintaining relationships with target media
  • Appreciating news values and analysing reporters stories
  • Who is who in the news structure; reporters, editors, desk journalists and others
  • Importance of maintaining lists and data on target journalists

Pitching Stories Successfully 

  • Identifying reporters’ beats and understanding their importance
  • How to pitch your stories to key journalists
  • Recognising news deadlines and observing them
  • Planning, setting out and writing successful press releases
  • Understanding how and where reporters get their news material

Identifying the Importance of Stories 

  • Deciding whether a story is for all media or specific news outlets
  • Gauging how important a story might be to media
  • Gaining a reputation as a dependable source of information for reporters
  • Following up your story with reporters
  • Developing and utilising ‘tip’ sheets

Press Conferences and Interviews 

  • Planning, preparing, implementing and following up a press conference 
  • The difference between a press briefing and press conference
  • Preparing for an interview and understanding the reason for it
  • Adopting television skills for before during and after an interview
  • Pitfalls and how to avoid no comment and off the record

Techniques for New Media 

  • Media relations and the 24 hour news phenomenon
  • Media relations on line
  • Devising and managing web news conferences
  • Auditing and monitoring social media and utilising ‘citizen’ reporting
  • Differences in approach to traditional and new media

Expenses

The cost of this Media Relations course is £2,450.

About provider

London Corporate Training - Professional Training Courses

London Corporate Training have been established in the education, consulting and training industries for two decades. They work as a training team from their head office in London and aim to ensure all of their course participants receive the highest...


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Contact info

London Corporate Training Ltd

London Corporate Training
3 Shortlands, Hammersmith
W6 8DA London

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www.lct.co.uk

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