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Strategic Brand Management

London Corporate Training Ltd
Course summary
5 days
English
Professional Training
Next available date: Enquire for more information - Online courses
Course Dates
Online courses
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Online courses
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London
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London
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Course description

Strategic Brand Management

Suitability - Who should attend?

  • Directors of marketing and PR
  • Managers of marketing and PR departments
  • Team leaders and supervisors
  • Everybody who “lives the brand”

Outcome / Qualification etc.

By the end of the course participants will be able to:

  • Understand the key requirements for a strong brand identity for an organisation, product and service
  • Develop brand awareness, recall and loyalty with stakeholders and audiences
  • Understand the advantages and disadvantages of different communication channels and multipliers to promote and enhance a brand
  • Create and implement a comprehensive range of branding strategies
  • Protect and manage a brand continuously to maintain and increase brand equity
  • Understand how to manage and rebuild brand credibility after a crisis

Training Course Content

  • Fundamentals of a strong brand
  • Generate a consistent brand
  • Create a brand strategy
  • Promote the brand
  • Protect, manage and rebuild a brand during and after a threat or crisis

Why choose London Corporate Training Ltd

We have trained over 2,500 delegates from almost 600 client organisations

Complimentary Heathrow transfer (one-way)

Endorsed by various organisational and subject specific accrediting bodies

Expenses

Please contact us for more information on pricing.

About provider

London Corporate Training (LCT)

London Corporate Training have been established in the education, consulting and training industries for two decades. They work as a training team from their head office in London and aim to ensure all of their course participants receive the highest...


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Contact info

London Corporate Training Ltd

London Corporate Training
3 Shortlands, Hammersmith
W6 8DA London

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www.lct.co.uk

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