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Strategic Marketing, Brand Management & Public Relations

London Corporate Training Ltd
Course summary
1 week
2,850 GBP excl. VAT
London
Next available date: 16/12/2019 - London

Training Course Content

This Strategic Marketing, Brand Management & Public Relations course will cover:

Benefits of Strategic Marketing

  • What is Strategic Marketing?
  • Objectives and key elements of Strategic Marketing
  • Importance, benefits and challenges of Strategic Marketing to your organisation
  • Marketing positioning, market analysis and competitor evaluation
  • The Marketing Mix - 4 Ps evolving into 7 Ps

Consumer and market research

  • Advantages and disadvantages of 15 types of research
  • Identify, analyse, segment and target appropriate markets according to common factors
  • Create powerful, targeted and appropriate messages
  • Maximise the mix of communication methods
  • Behavioural economics and consumer behaviour theory in marketing

Brand Management

  • What is a brand, its key characteristics and why do people buy a brand?
  • Create, protect, enhance and maintain long-term brand value
  • Evaluate and choose the most appropriate media and mix to promote the brand
  • Defend your brand when it is under attack: top tips and traps to avoid
  • Rebuild your brand after it has been undermined or discredited

Social media and multi-media

  • Understanding the scope, power, complexity and immediacy
  • Monitoring what is said, where and by whom
  • Responding to feedback
  • Pro-actively participating in social and multi-media
  • Dos and don’ts

Issues and crises: PR to manage impact on the brand

  • Anticipate potential sources of a crisis and mitigate the risks
  • Appoint crisis leaders, teams and allocate resources required
  • Create crisis plans for key eventualities
  • Practise regularly for the crisis to minimise effect if it happens
  • Case studies of impact on organisations of good and poor PR crisis management

Expenses

In-House Training

London Corporate Training offers the possibility of delivering this training programme in-house to meet any and all company-specific training needs.

About provider

London Corporate Training - Professional Training Courses

London Corporate Training have been established in the education, consulting and training industries for two decades. They work as a training team from their head office in London and aim to ensure all of their course participants receive the highest...


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Contact info

London Corporate Training Ltd

London Corporate Training
3 Shortlands, Hammersmith
W6 8DA London

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www.lct.co.uk

Reviews

Average rating 4.8

Based on 43 reviews

Adeyinka Gbolahan, Materials Officer, National Petroleum Investment Management Services , Nigeria
(5)
Excellent course for Public Relations and Management.
Ekong I.B., Nigerian Ports Authority, Nigeria
(4)
The overall experience was very interesting and we always want to be here again.
Charlotte Abena Frempomaa Mensah, Payment Manager, Bank of Ghana, Ghana
(4)
The training was excellent. However, the time for training could have been longer.
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Reviews
Course rating
(4.8)
Based on 43 reviews
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