Training Course Content
This Strategic Marketing, Brand Management & Public Relations course will cover:
Benefits of Strategic Marketing
- What is Strategic Marketing?
- Objectives and key elements of Strategic Marketing
- Importance, benefits and challenges of Strategic Marketing to your organisation
- Marketing positioning, market analysis and competitor evaluation
- The Marketing Mix - 4 Ps evolving into 7 Ps
Consumer and market research
- Advantages and disadvantages of 15 types of research
- Identify, analyse, segment and target appropriate markets according to common factors
- Create powerful, targeted and appropriate messages
- Maximise the mix of communication methods
- Behavioural economics and consumer behaviour theory in marketing
- What is a brand, its key characteristics and why do people buy a brand?
- Create, protect, enhance and maintain long-term brand value
- Evaluate and choose the most appropriate media and mix to promote the brand
- Defend your brand when it is under attack: top tips and traps to avoid
- Rebuild your brand after it has been undermined or discredited
Social media and multi-media
- Understanding the scope, power, complexity and immediacy
- Monitoring what is said, where and by whom
- Responding to feedback
- Pro-actively participating in social and multi-media
- Dos and don’ts
Issues and crises: PR to manage impact on the brand
- Anticipate potential sources of a crisis and mitigate the risks
- Appoint crisis leaders, teams and allocate resources required
- Create crisis plans for key eventualities
- Practise regularly for the crisis to minimise effect if it happens
- Case studies of impact on organisations of good and poor PR crisis management
London Corporate Training offers the possibility of delivering this training programme in-house to meet any and all company-specific training needs.
London Corporate Training have been established in the education, consulting and training industries for two decades. They work as a training team from their head office in London and aim to ensure all of their course participants receive the highest...
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