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Strategic Public Relations, Protocol & Travel Management

London Corporate Training Ltd
Course summary
2 weeks
Worldwide
Next available date: Enquire for more information - Worldwide
Corporate Training for Teams

Training Course Content

This Strategic Public Relations, Protocol & Travel Management course will cover:

What is PR – Public Relations?

  • Objectives and key elements of Public Relations
  • Importance, benefits and challenges of Public Relations management
  • How PR differs from marketing, advertising and sales
  • Advantages and disadvantages of all PR options
  • Importance of PR internally

PR channels

  • Print media and its current and likely future role in PR
  • Television and the impact it can have
  • Radio - relying on voice only
  • Mobile technology and increasing accessibility
  • Social media and multi-media - growth, complexity and impact

Writing for all media

  • What makes a good story?
  • How to win and keep reader’s attention
  • Writing for print: marketing materials, news, features, editorial and letters
  • Press releases which are published not ignored
  • Writing effectively for electronic media

Target markets

  • Requirements of target audiences and stakeholders
  • What are your competitors doing and how successfully?
  • 15 different types of research to find out the answers
  • Identifying the most appropriate way to reach your audiences
  • Pitfalls to avoid on messages and content

PR events and activities

  • Organising, preparing for and delivering presentations
  • Visits to your organisation by media and journalists
  • Lobbying: advantages, risks and impact
  • Sponsorship: maximising return on investment (ROI)
  • Corporate social responsibility

The right documents, at the right time, in the right place

  • Organising passports, processing visas and overcoming the complexities and problems
  • Compliance with entry requirements and immigration rules
  • Ensuring the health, safety and security of staff and visitors
  • Booking tickets; timetables; time differences; holidays; cancellations
  • Airport procedures, requirements and duties

Accommodation and international travel requirements

  • Factors to chose and book the most appropriate hotel and rooms
  • Customer and protocol requirements; preferred hotels list; change in plans; families
  • Car transport; tolls; parking; rental; security; motorcades
  • Meeting the demands of business travel: payment methods and exchange rates
  • Methods to research all possible options and prioritise the best

Exhibitions, conferences, visits and events – nationally and internationally

  • Planning and organising events, conferences and visits
  • Organising, exhibiting at or attending exhibitions
  • Trade visits and the protocol for them
  • Greeting foreign dignitaries, flying flags correctly and meeting expectations
  • Order of precedence for official ceremonies

Budgeting and cost control

  • Budgeting accurately and meaningfully
  • Monitoring authorisation, approvals, expenditure, allowances, expenses and receipts
  • Cost control for ensuring that expenses are legitimate
  • Cancellations, claims, reimbursements, hospitality
  • Insurance which is robust, appropriate and up-to-date

Why choose London Corporate Training Ltd

We have trained over 2,500 delegates from almost 600 client organisations

Complimentary Heathrow transfer (one-way)

Endorsed by various organisational and subject specific accrediting bodies

Expenses

Please contact us for more information on pricing.

About provider

London Corporate Training (LCT)

London Corporate Training have been established in the education, consulting and training industries for two decades. They work as a training team from their head office in London and aim to ensure all of their course participants receive the highest...


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Contact info

London Corporate Training Ltd

London Corporate Training
3 Shortlands, Hammersmith
W6 8DA London

 Show phone number
www.lct.co.uk


Reviews

Average rating 4.7

Based on 17 reviews.

Head of Public Affairs and Protocol, National Industrial Court of Nigeria
It was a memorable training with a fantastic atmosphere. The quality of the training was outstanding with practical methods of delivery. Looking forward to another wonderful experience.
Head of Protocols, First Bank of Nigeria
External Affairs Manager, General Civil Aviation Authority
It was an interesting training programme and we really enjoyed the presentations and activities we had.
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Reviews
Course rating
(4.7)
Based on 17 reviews.
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