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CIM Level 4 Certificate in Professional Marketing - Digital Marketing module

London Metropolitan University
Course summary
10 weeks
700 GBP excl. VAT
Part time
London
Next available date: April 2020 - London
CIM Level 4 Certificate in Professional Marketing - Digital Marketing module

Course description

CIM Level 4 Certificate in Professional Marketing - Digital Marketing module

Appreciating the importance of the ever-evolving digital landscape and understanding how to develop skills, you will learn how to improve digital marketing effectiveness. This module provides awareness of the nature of the challenges and opportunities within the digital environment and outlines the skills and tools required to support and enhance marketing activities. It identifies the importance of effective digital monitoring and measurement techniques that enable organisations to improve digital marketing effectiveness performance.

Unit 1: The digital landscape

  • Understand the opportunities and challenges presented through the disruptive digital environment – Assess the impact and influence of the dynamic digital environment

Unit 2: Digital toolkit

  • Know how key digital tools can support and enhance marketing
  • Understand the relevance of digital platforms and channels in context

Unit 3: Digital in action

  • Develop digital activities to support and enhance multichannel marketing
  • Apply the key principles involved in monitoring and measuring digital marketing effectiveness

Expenses

Tuition fees (payable to London Metropolitan University)

(fees are VAT exempt)

  • CIM Certificate = £700/module, if booked as single modules
  • CIM Certificate = £650/module, if booked as full programme (total price £1,950.00)

About provider

London Metropolitan University

London Metropolitan University

London Met Unit is a commercial consultancy, development and training centre based within the Guildhall School of Business and Law (GSBL) at London Metropolitan University.​We offer a range of professional courses, CIPS, CIM, CICM, as well as a portfolio of...


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Contact info

London Metropolitan University

Tower Building
166 - 220 Holloway Road
N7 8DB London

Reviews

Marcus Walker
(5)
The classes are quite small and allow for group discussion, and the quality of the teaching is first class. I have found the accounting module very comprehensive in particular, and because of the quality of the teaching I have decided to study further in this area.
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