Course description
* Online courses run between 10:00am - 2:00pm
Creating Effective PR Strategies and Campaigns
The one day Creating Effective PR Strategies and Campaigns certificated course will give you a practical understanding of how to successfully plan your PR campaigns.
During the training, we will explore the principles of PR strategy, how to create excitement and engagement with your internal teams, how to identify your key audiences and create the right type of engagement, exploring the strategic planning required to create structure to your PR campaign, how to plan to budget and how to measure and evaluate campaign effectiveness. The training delivery will bring in a mix of practical inputs, discussion and presentations, that will help give you the practical take away tools needed to plan your PR campaigns effectively.
The course is led by practicing PR experts, who will work closely with you in a consultative manner. They will help you structure your thinking and planning strategically for your own campaigns. During the course, we will explore case studies to inspire ideas and discussion. The course will be very practical and engaging. It is suitable for anyone who wants to bring some structure and planning to their PR activities. Whether you work in marketing, communications, PR, or are looking to use PR for your organisation, or as a start-up, gaining the skills to analyse, plan and measure your PR activities and campaigns will make an impact on the success and outcome of the end result. It will help give you a structure and tools to use on the job.
Outcome / Qualification etc.
AWARD
CPD-Approved LSPR Professional Development Certificate: Copy Editing. The Certificate is awarded with a Pass, Merit or Distinction.
The Copy Editing course will provide you with the specific knowledge and practical skills needed to work successfully as a copy-editor in the publishing industry, in-house in your organisation, working in communications and needing to produce high end content and beyond.
Training Course Content
INTRODUCTION TO:
- Copy-Editing
- Proofreading
- Workflow from raw copy to published material
SPELLING
- Common mistakes
- Awkward challenges and how to meet them
- Proofreading techniques
GRAMMAR
- Common mistakes
- Awkward challenges and how to meet them
PUNCTUATION
- Common mistakes
- Awkward challenges and how to meet them
- Proofreading techniques
HOUSE STYLE
- What should a house style achieve?
- Style guide components
- How to establish and maintain a style guide
- Essential typography
ELEMENTS OF STYLE
- Making dense copy easy to read
- Making dry copy compelling to read
- Writing catchy headlines, intros, captions
- Rogues’ gallery: from clichés to mixed metaphors
FIGURES (CONSISTENCY)
- Handling numbers within text copy
- Statistics
- Tables and graphs
Q & A
Why choose London School of Public Relations
Founded in 1992
All courses taught by industry experts
Practical, discussion based learning.
About provider
London School of Public Relations
Since 1992 the London School of Public Relations (LSPR) has been training aspiring and existing PR professionals to help them progress their careers in public relations and related roles. The school offers a range of practical, intensive, tailored and engaging training...
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Contact info
London School of Public Relations
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