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CSR and Sustainability - 2-Day Course
Through this two-day course from the London School of Public Relations participants will gain an accessible and solid introduction to the complex and important topic of corporate sustainability in line with business strategy.
The course will examine integral corporate social responsibility (CSR) topics and concepts including:
- Climate change
- Global warming
- Resource accessibility and efficiency
- Food security
- Corporate philanthropy
- Ethical consumerism
- Social capital and socially responsible investment
- Global codes of conduct
Participants will come away from the course with a firm grasp on how to create sustainable CSR strategies that engage positively with stakeholders and overall business strategy.
Outcome / Qualification etc.
On completion of the course and required assessment participants will be awarded an Advanced Certificate in Corporate Sustainability from the London School of Public Relations.
The in-course assessment is designed to evaluate participants' understanding and comprehension of key concepts from the course. Emphasis is placed on critical thinking and the application of concepts to different scenarios.
Training Course Content
The course content outline is as follows:
Introduction to Key Concepts and Terminology
- The purpose of CSR or corporate sustainability: what CSR is and what it is not
- Drivers and benefits of Corporate Social Responsibility: economic context and business case
- Impact of social media and influence on CSR: platforms of social and environmental activism
- Parallel terms: CSR; corporate citizenship; corporate social responsiveness; corporate social investment (CSI), socially responsible investment (SRI) corporate social performance; corporate sustainability; accountability; corporate shared value
- Arguments for and against CSR: shareholder return evaluated
- CSR and philanthropy
- Stakeholder management
- Risks ,disclosure issues and legal considerations
- Governance and non-financial reporting
- The role of NGOs and iNGOs
Strategic Issues and Stakeholder Management
- The importance of strategic CSR: why CSR ideas must align and integrate into organisational values and strategy
- NGOs and social partnerships
- Brand considerations: values, architecture and communications
- Shift from communications to performance
- Stakeholders – who are they?
- What is stakeholder management?
- Importance of policy development in CSR
- The process of identifying and mapping stakeholders; risk involved
- Ways to engage stakeholders and handling stakeholder conflict
- Examples of successful multinational engagement tactics: communicating CSR
Environmental Issues and Green Marketing
- Key facts and issues in environmentalism: climate change; global warming and ozone depletion; deforestation; biodiversity loss and invasive species; pollution; water; energy consumption
- The importance of environmental interdependence within ecosystems
- Terminology reviewed: resource efficiency; carbon terminology; eco-tourism; eco-efficiency; recycling and renewables; supply-chain; fair trade etc
- Overview of challenges to: fishing industry; airlines; chemical and agricultural sectors
- Carbon issues: footprints, trading, credits tax, offsetting, sinks, carbon markets
- Environmental audits, certification schemes and green procurement
- Importance of traceability
- Global Reporting Initiative and other reporting/verification schemes
- Innovative green technologies
- The future of waste management
Social Issues and CSR
- Overview of the key social issues: child labour; exploitation of third world labour; disease and poor health conditions; land use; mining; economic inequalities, Human Rights violations; corruption; fair trade and ethical consumerism
- Links with social marketing: health care examples
- Fair trade: what is it, does it work? Certification and auditing
- Ethical consumerism
- Supply chain management, traceability and CSR
- Social partnerships
- Social accountability: social reporting and auditing
- Socially responsible investment (SRI)
- Examples of MNEs engaging in good social investment and practice
- The role of social media in advocacy for current and emerging social issues
Embracing CSR within a Business: the role of management
- The role of management in CSR: legal and ethical considerations
- Corporate governance and CSR
- Alignment with corporate values and mission
- Targets and performance in CSR: narrative reporting
- Linking targets to financial rewards
- M&S: Plan A: retail success story
- CSR and the role of HR, employee engagement and internal marketing
- CSR and strategic risk and planning
- Performance targets and CSR: CSR and the bottom line
- CSR and corporate culture.
The cost of this course is £790 per participant.
The London School of Public Relations can also deliver this course as in-house training for your company, tailored to meet specific business needs or areas of interest. Contact the school for more information.
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