Implementing a Sustainable CSR Strategy
London School of Public Relations
Course description
Implementing a Sustainable CSR Strategy
The one-day professional development certificated course: Implementing a Sustainable CSR Strategy, will train you on how to manage corporate social responsibility and sustainability within your organisation. There will be an emphasis during the course on how to make CSR work efficiently alongside other strategies, to achieve successful objectives for the organisation. CSR will be viewed from the point of view of enhancing reputation, reducing risk and managing brand image.
The practical discussion led course, will allow you to understand the often-complex subject, in an easy to follow and doable format. Exploring the various terminologies and models such as sustainable development, corporate accountability, creating shared value (CSV), citizenship, carbon offsetting, chemical inventory, emissions inventory, environmental impact, Greenhouse Gas, ISO management, Responsible Business, ISO management and supply chain sustainability, corporate citizenship and social performance, cause-related marketing, socially responsible investment (SRI), green and environmental marketing, climate change and biodiversity loss, sustainable practices: fishing, wood, food and ecotourism and just plain social responsibility. We will also look at the latest trends that will help your understanding on how powerful a tool CSR can be for businesses.
Outcome / Qualification etc.
AWARD
CPD-Approved LSPR Professional Development Certificate: Implementing a Sustainable CSR Strategy. The Certificate is awarded with a Pass, Merit or Distinction.
ON THIS COURSE YOU WILL LEARN
- Understanding CSR and issues affecting businesses when considering its impact
- Exploring CSR from an environmental and social perspective
- Exploring CSR as a powerful business strategy and the benefits it brings when done correctly
- Examining the changes and trends affecting CSR
- Understanding the importance of CSR in relation to reputation management
- Understanding how CSR can enhance your brand and help build trust and value
- How to incorporate CSR within your internal communications, to enhance engagement and buy in from management and employees
- How to effectively communicate your CSR initiatives with external stakeholders, to raise awareness and maximise engagement
- Integrating your CSR strategies as part of your wider communications
- Exploring the latest trends in sustainability and looking at best practice
Training Course Content
- Current perspectives of CSR - setting the scene for current issues
- How CSR strategies are changing and evolving
- Social and environmental approaches to CSR
- *Terminology associated with CSR
- Trust and Reputation Management
- Ensuring CSR helps build brand equity and enhance trust and values
- Social and environmental approaches to CSR
- CSR as an integral part of your internal communications
- Integrating CSR as part of your HR strategy to involve employees
- CSR as a strategic tool to enhance stakeholder engagement
- Risk management verses social values
- How best to communicate CSR ideas and programmes
- Current trends affecting communication around CSR - external communications strategies
- Case studies: examples of good CSR practices in terms of social and environmental perspectives.
Why choose London School of Public Relations
Founded in 1992
All courses taught by industry experts
Practical, discussion based learning.
About provider
London School of Public Relations
Since 1992 the London School of Public Relations (LSPR) has been training aspiring and existing PR professionals to help them progress their careers in public relations and related roles. The school offers a range of practical, intensive, tailored and engaging training...
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London School of Public Relations
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