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Press Release Writing

London School of Public Relations
Course summary
Length: 1 day
Language: English
Location: City of London
Rating: (12 Reviews)
Course home page: Link
Course type: Open / Scheduled

Course description

Course description

Press Release Writing - 1-Day Course

Learn how to write effective press releases and better understand the media with this introductory course from the London School of Public Relations.

The CPD-certified and highly practical course will cover the fundamentals of press release writing using the "5 W's" approach: Who, Why, Where, What and When. The course will also cover essentials such as:

  • Understanding the media
  • Analysing successful and unsuccessful press releases
  • Writing effective press releases that capture your audience
  • Creating excellent contacts within the media
  • Structuring and balancing information within a press release

Outcome / Qualification etc.

On completion of the course participants will be awarded an Effective Press Release Writing Skills Certificate from the London School of Public Relations.

Training Course Content

The course content outline is as follows:

Understanding the Press

  • How the media operates
  • Creating and building your media contact list
  • The various technologies that the media use
  • Building a network of solid contacts
  • Understanding the various types of print and online publications and media
  • How to target your press release to various publications
  • What the press look for in a press release and how to stand out from the crowd
  • Delivery methods of the press release – acceptable and effective methods of delivery
  • Digital press releases verses traditional press releases
  • Distribution of press releases – using media agencies

Structure and Content of a Press Release

  • The main elements of the press release – the building blocks
  • The overall standard structure of a press release
  • Getting the headline right – how to make it noticeable and retain credibility
  • The importance of the lead paragraph
  • Writing the main body of the press release
  • Ensuring that content is factual, relevant and accurate
  • The importance of correct grammar
  • Getting the tone and balance of information right
  • The effective use of imagery within press releases – the do's and don'ts

Practical Exercises

  • Looking at examples of press releases – the good and the bad
  • Practicing writing press releases – set exercises covering a range of topics
  • Feedback from the trainer on the set exercises

Making a Press Release Attractive to the Press

  • Writing persuasive and compelling press releases
  • How to make your press release newsworthy
  • How to make your press release stand out to the press
  • Writing attention grabbing headlines
  • The effective use of images
  • Getting the timing right

Understanding the Target Audience

  • Writing press releases that appeal to target audiences
  • Understanding how to adjust the press release depending on who the audience are
  • A practical exercise is set to see how your skills have developed
  • Feedback on the set exercise
  • Q & A


The cost of this course is £380 per participant.

In-house Training

The London School of Public Relations can also deliver this course as in-house training for your company, tailored to meet specific business needs or areas of interest. Contact the school for more information.

About provider

London School of Public Relations

London School of Public Relations - Advance Your PR Career

Since 1992 the London School of Public Relations (LSPR) has been training aspiring and existing PR professionals to help them progress their careers in public relations and related roles. The school offers a range of practical, intensive, tailored and engaging training...

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Contact info

London School of Public Relations

118A Kensington Church Street
W8 4BH London

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Communications Executive, BNY Mellon   |   24/02/2017
I thoroughly enjoyed this course. Not only was Marianne extremely knowledgeable, but also highly engaging and helpful. The practical exercises were the best part for me, as it gave me a chance to put what I had learnt to the test. This course has boosted my confidence and understanding of press releases. I would certainly recommend it to any col...
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Freelance Journalist   |   24/02/2017
This course will allow me to write successful press releases and know exactly who is my reader and what he/she expects. The trainers are all very professional and I learnt a lot of practical insights in this field.
Marketing Communications Freelancer   |   13/01/2017
As English was my secnd langauge, this course was challenging, but worthwhile doing. It made me clear on how to write effective press releases. I would like to take another course with LSPR in the future.
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Press Release Writing
Course rating
Based on 12 reviews