Developing marketing in a post-pandemic world

The covid-19 pandemic has caused global economic chaos with empty offices, growing unemployment rates and retail shutdowns companies around the world have felt direct or indirect impacts of the virus on their finances.Marketing teams have also been affected with spending on ads in the US alone dropping by double digits. However, the proven correlation between good marketing and increased customers means organisations looking to reopen are exploring new methods of marketing.These new methods need to be well researched to target a new and particularly risk averse audience.  This course will help delegates understand the new client/customer mindset, generate bounce-back plans and target their marketing efforts to maximise return and build/rebuild brand loyalty.