Course description
Strategic Distribution and Channel Management
The practice of distribution has changed dramatically in recent years, especially since the advent of e-commerce and online buying. Strategic distribution and channel management is about getting the product to the end user in the most effective way. Depending on the nature of the product and the market, numerous intermediaries may be involved. It can include wholesalers, agents, retailers, distributors, and the internet. Ensuring your product or service reaches your end customer in the most convenient, speedy, 'on brand' and cost efficient way will give your company a competitive advantage. This course takes delegates through the whole distribution cycle step by step from analysing current performance through to identifying and establishing new distribution models and channels that will meet both current and future market needs.
Suitability - Who should attend?
Vice presidents and directors of sales and marketingSales managers (national, regional, district and area)Product managersAnyone with channel management responsibilities
Outcome / Qualification etc.
Vice presidents and directors of sales and marketingSales managers (national, regional, district and area)Product managersAnyone with channel management responsibilities
Why choose London Training for Excellence
Over 300 bespoke courses are on offer in more than 30 locations worldwide
Over 75,000 hours experienced and qualified lecturers
100% satisfaction guarantee
Customer Outreach Award
We believe that it should be easy for you to find and compare training courses.
Our Customer Outreach Award is presented to trusted providers who are excellent at responding to enquiries, making your search quicker, more efficient and easier, too.
Request info
London Training for Excellence - A leading international training provider
London Training for Excellence (LondonTFE) provides over 300 training courses for business entities and individuals in more than 30 locations worldwide. LondonTFE offers courses designed to transform delegates' training, helping them develop and sharpen essential skills throughout their career growth...