Course description
Strategic Brand and Public Relations Management
This training course covers essential branding and PR strategies, enabling delegates to obtain the highest return on investment (ROI) from their Strategic Marketing. On this course delegates will learn how to plan, implement and align their Branding and PR efforts so that they support business goals. Delegates will be asked to assess their brand positioning making use of consumer and market research tools so as to ensure their brand is perceived as a leader in its target market. During the course delegates will learn what it takes to create effective PR strategies and campaigns learning from best practice. They will also explore the wide range of channels available both on and offline, to ensure their messages are seen by the right people. By the end of the course delegates will have a much clearer picture of where they want to take their brand and how to support and protect it through effective Public Relations.
Suitability - Who should attend?
Directors of MarketingMarketing ManagersBrand DirectorsBrand ManagersDirectors of Public RelationsPublic Relations ManagersCompany DirectorsSenior Managers
Outcome / Qualification etc.
Directors of MarketingMarketing ManagersBrand DirectorsBrand ManagersDirectors of Public RelationsPublic Relations ManagersCompany DirectorsSenior Managers
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London Training for Excellence - A leading international training provider
London Training for Excellence (LondonTFE) provides over 300 training courses for business entities and individuals in more than 30 locations worldwide. LondonTFE offers courses designed to transform delegates' training, helping them develop and sharpen essential skills throughout their career growth...