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Strategic Planning for Marketing Sales and Promotion Management

London Training for Excellence
Course summary
Company-Specific / In-House
Next available date: Contact provider to schedule training - Worldwide
Course Dates
Worldwide
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Ghana
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Nigeria
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Course description

Strategic Planning for Marketing Sales and Promotion Management

Learning Objectives

  • Discover cutting-edge strategic marketing models—and their real-world applications.
  • Get the strategic marketing knowledge and tools to increase the spending rate of current customers and cost-effectively acquire new ones.
  • Integrate the strategic marketing mix elements with corporate goals and maximize the benefits.
  • Explain the strategic differences between marketing and sales and the perspectives of the two functions.
  • Determine How Marketing Can Impact the all Areas of the Company.
  • Explain how strategic models must evolve to meet the requirements of the changing marketplace.
  • Provide a structured framework to develop a draft strategic plan.
  • Familiarize participants with participatory planning methods (e.g. by role-playing) – e.g. brainstorming and group discussion methods.
  • Choose the most effective sales promotion   tools and techniques and monitor its effectiveness.
  • Enable participants to prepare workable and effective sales plans.
  • Develop professionally the objectives of sales plan.
  • Acquire skills to translate sales targets into achievable sales plan.

 

Suitability - Who should attend?

Anyone whose business would benefit from strategic marketing, including experienced marketing managers, directors of marketing as well as executives and managers in finance, operations, customer service, R&D and other departments who interact with colleagues in marketing. Knowledge of the fundamentals of marketing is highly recommended.

Outcome / Qualification etc.

A London Training for Excellence Professional certificate will be issued to all participants on completion of this course. In addition you will receive a certificate confirming the number of CPD hours achieved for this course.

About provider

londontfe.com

London Training for Excellence (Londontfe) is one of the UK's fastest training companies and offer more than 300 courses at over 21 locations worldwide. The courses offered are designed to transform training for participants, giving maximum impact for organisations and...


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Contact info

London Training for Excellence

198-206 Acton Lane
NW10 7TR London

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