Course description
Fundamentals of Marketing: Your Action Plan for Success
As a marketing professional, you need to have a clear understanding of your markets and what drives your customers' decisions to buy. In this course, you’ll get modern techniques for analyzing markets and quantifying customer needs, wants, and preferences (NWP). Learn tactics to utilize the 4 Ps of Marketing (Product, Price, Place, and Promotion) and proven tools and methods to avoid the most common marketing mistakes. In hands-on activities, you’ll discover how to implement the right approach for your company’s unique needs.
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Suitability - Who should attend?
If you are a newly-appointed marketers; product, brand, and advertising manager; business professional or an executive who need a clearer understanding of marketing’s role in generating profits, this programme is for you.
Outcome / Qualification etc.
After taking this programme, you will be able to:
- Recognize the wide-ranging marketing roles and functions within different organizations
- Apply modern techniques for conducting marketplace analysis
- Utilize insightful marketing tactics to pinpoint why customers buy or don’t buy
- Align the 4 Ps with your products, services, and customer wants
After successful completion of the programme, participants will be awarded an MCE Certificate.
Training Course Content
Learning Objectives
- Apply Marketing Principles and Practices to Compete Successfully in the Contemporary Business Environment
- Explain the “Whys” and “Hows” Behind Fundamental Marketing Practices
- Walk Away Thinking Like a Marketer
Lesson One
- Marketing Overview
- Market Analysis
Lesson Two
- Market Analysis (cont’d)
- Segmentation, Targeting, and Positioning
Lesson Three
- Marketing Mix
Lesson Four
- Creating Customer Value
Why choose Management Centre Europe
10,000 Managers and Leaders inspired by MCE each year
400,000 participants on MCE Programmes since 1961
50+ Open Training Programmes throughout EMEA