Course description
As a former tennis great once said ‘image is everything’.
For athletes competing on the global stage, revenue from the exploitation and licensing of their image forms an ever increasing percentage of overall income. Image rights have become increasingly valuable in the commercialisation of sport not just to the elite athlete but to clubs, brands and sponsors.
This webinar will provide an insight into image rights and cover many legal and practical issues surrounding their protection and commercialisation. Join the highly experienced sports law solicitor Tim Bailey as he discusses the definition of image rights, protection under English law, how image rights companies work, licensing and exploitation, analysis of an image rights deal, and much more.
Upcoming start dates
Outcome / Qualification etc.
Training Course Content
Introduction
As a former tennis great once said ‘image is everything’.
His larger than life character both on and off the court brought him multi-million dollar endorsement deals ranging from watches to rackets.
For athletes competing on the global sports stage revenue from exploitation and licensing of their image forms an ever increasing percentage of overall income. Image rights have become increasingly valuable in the commercialisation of sport not just to the elite athlete but to clubs, brands and sponsors.
This webinar will provide an understanding and insight into image rights in sport and cover many legal and practical issues surrounding their protection and commercialisation.
What You Will Learn
This webinar will cover the following:
- Image rights defined
- Protection under English law - what form does it take?
- Image rights companies - how do they work?
- Licensing and exploitation - athletes, clubs and sponsors
- Image rights in football - where are we?
- Image rights in reality - analysis of a deal
Expenses
MBL Seminars Limited
MBL is a leading learning and development provider for professional service firms. Over the past 18 years, more than 198,000 people across 23,000 different organisations spanning 81 countries, have chosen us to deliver their training. With over 800 expert speakers...