Course description
Emails are a vital part of your marketing strategy but in order to capitalise on it effectively, you must learn how to build your email database, measure your progress and keep your clients and prospects engaged. A client or prospect signing up to your newsletter or subscribing to your updates is a fantastic opportunity to build a relationship with them that caters to their specific needs.
Amy Hobson presents this comprehensive and informative webinar that will provide you with tactics to get people interested in subscribing as well as strategies for courting their continued engagement. It will cover tailoring your emails to your clients’ interests, analysing metrics, and more.
Upcoming start dates
Outcome / Qualification etc.
Training Course Content
Introduction
Learn how to build your email database, measure your progress and keep your clients and prospects engaged with this email marketing strategy and top tips.
If a client or a prospect has signed up to your newsletter or subscribed to your updates, you have an incredible opportunity to build a relationship with them and take them on a customised journey. Are you capitalising on that opportunity? Or are your email campaigns just an output that aren’t providing any real return?
Email marketing should play an important role in your organisation’s strategy and is a unique channel for nurturing current and prospective clients.
In this webinar, you will learn tactics to get people interested enough in the first place to subscribe or sign up to your newsletter.
You will also learn how to use the right metrics and data to improve your emails, keep your clients engaged and inspired and drive your enquiries forward. Finally, top tips will be shared on how you can maintain your mailing list, creating interesting email content so that you can keep growing your list, rather than tempting people to unsubscribe.
What You Will Learn
This webinar will cover the following:
- Key features of an email marketing strategy
- Tactics to encourage people to sign up to your emails
- Setting specific goals and KPIs that you can track and measure
- Mapping the journey for your target audience and the influential role email marketing plays
- Improving open and click through rates with A/B testing
Expenses
MBL Seminars Limited
MBL is a leading learning and development provider for professional service firms. Over the past 18 years, more than 198,000 people across 23,000 different organisations spanning 81 countries, have chosen us to deliver their training. With over 800 expert speakers...