Course description
When used effectively, Google Analytics can provide powerful insights into how digital marketing can be translated into real world goals. However, it is a complex piece of software that may feel overwhelming when you first attempt to use it.
Andrew Smith presents this comprehensive and informative six webinar series which will provide you with all the tools you will need to use the latest version of the software: Google Analytics 4.
This will outline a practical approach to ensuring that your data is accurate and reliable, which you can utilise to gain insight into which digital channels drive value through the development of meaningful dashboards with KPIs relevant to your organisation.
Upcoming start dates
Outcome / Qualification etc.
Training Course Content
Introduction
Google Analytics is the most widely used web analytics tracking tool amongst organisations of all sizes.
It certainly has the potential to provide powerful insights into how digital marketing efforts are being translated into actual real world goals. However, the very complexity of Google Analytics often means people are overwhelmed by the vast array of data available.
In addition, Google Analytics 4 is now the mandatory version to use - it is very different to previous incarnations and requires setting up correctly. And requires time to fully understand how to get the most from it. This modular webinar series is intended for anyone working in legal, accountancy and professional service firms who wants to build meaningful web reporting dashboards using Google Analytics 4 and Google Data Studio - without spending more time than they need to.
The six-part series will help you to ensure that your data is accurate, reliable and have a better insight into which digital channels drive value as well as being able to develop meaningful dashboards with KPIs relevant to your organisation.
Find out the best way to implement Google Analytics 4 tracking code, avoid false insights due to faulty data and how to decide on the best conversions (goals) for your website and more.
What You Will Learn
This modular webinar series will cover the following:
Module 1 - How Does Google Analytics 4 Work?
- The basics of Google Tag Manager and best practices in page tagging
Module 2 - Important Concepts
- The differences between accounts and properties - and common issues to avoid with user access rights in Google Analytics
Module 3 - Fundamental Set Up Requirements for any GA4
- Creating a data stream
- Event tracking
- New and deprecated metrics (goodbye Bounce Rate, hello Engaged Sessions)
- Linking a Google Search Console account
Module 4 - Defining Conversions (formerly known as Goals) in Google Analytics 4
- How to decide the right goals and KPIs to choose
- Determining a conversion value (for non-ecommerce sites)
Module 5 - Setting Up Campaign Tracking
- How to ensure a consistent use of UTM parameters for any and all links used in multi-channel campaigns
- How to develop a robust campaign tracking strategy
- How to use Cardinal Path to reduce time spent setting up campaign tracking
Module 6 - Reporting & Insight
- Summary of built-in reports in GA4
- Using GA4 Exploration Reports
- Introduction to Google Data Studio
Expenses
MBL Seminars Limited
MBL is a leading learning and development provider for professional service firms. Over the past 18 years, more than 198,000 people across 23,000 different organisations spanning 81 countries, have chosen us to deliver their training. With over 800 expert speakers...