Course description
When you need a new advertisement, sales letter, brochure or website, a creative brief should always be your start point. Planning the creative work saves time, cuts costs and increases the chances of getting higher quality results. The creative brief is a tool to make the planning as effective as possible and provide an objective method to judge the creative work delivered.
Join Mel Henson for this handy introductory guide as she discusses the headings of an effective creative brief, what to write in each section, what to leave out, how to tailor the template for different types of creative work, and how to check that the brief is sound. Mel is the founder of copywriting agency Words that Sell, and Head of Creative at AWA digital, an international conversion rate optimisation agency. Be sure to tune in and benefit from her expertise on this subject.
Upcoming start dates
Outcome / Qualification etc.
Training Course Content
Introduction
When you need a new advertisement, sales letter, brochure or website, a creative brief should always be your start point.
Planning the creative work saves time, cuts costs and increases the chances of getting higher quality results.
The creative brief is a tool to make the planning as effective as possible and provide an objective method to judge the creative work delivered.
What You Will Learn
This webinar will cover the following:
- The headings of an effective creative brief
- What to write in each section
- What to leave out
- How to tailor the template for different types of creative work
- How to check that the brief is sound
Expenses
MBL Seminars Limited
MBL is a leading learning and development provider for professional service firms. Over the past 18 years, more than 198,000 people across 23,000 different organisations spanning 81 countries, have chosen us to deliver their training. With over 800 expert speakers...