Course description
In this webinar, marketing copywriter Jackie Barrie counts down the top 10 mistakes that professional services firms make on their websites... and explains how to avoid them. If you are responsible for maintaining or creating your firm’s website, then this webinar is for you.
The topics discussed will include: SEO v word of mouth with relevant examples from professional services websites; making your website mobile friendly and easy to find; 3 ways to keep your website fresh; best practice for reading online; how to appeal to different audiences with examples to show how to make your call to action work harder; the top-down / bottom-up theory of copywriting; 5 ways of adding social proof; why video is so important; the relevance of WIIFM from your readers’ point of view; and how to structure your site to make it easier to use.
Upcoming start dates
Outcome / Qualification etc.
Training Course Content
Introduction
In this webinar, marketing copywriter Jackie Barrie counts down the top 10 mistakes that professional services firms make on their websites... and explains how to avoid them.
If you are responsible for maintaining or creating your firm’s website, then this webinar is for you.
What You Will Learn
This webinar will cover the following:
- SEO v word of mouth with relevant examples from professional services websites
- Is your website mobile friendly? How to make it easy to find
- 3 ways to keep your website fresh
- Best practice for reading online
- How to appeal to different audiences with examples to show how to make your call to action work harder
- Top-down / bottom-up theory of copywriting
- 5 ways of adding social proof
- Why is video is so important?
- The relevance of WIIFM from your readers’ point of view
- How to structure your site to make it easier to use
Expenses
MBL Seminars Limited
MBL is a leading learning and development provider for professional service firms. Over the past 18 years, more than 198,000 people across 23,000 different organisations spanning 81 countries, have chosen us to deliver their training. With over 800 expert speakers...