Course description
Key Account Management - Professional training by Mercuri International
Mercuri's Virtual Instructor Led Key Account Management course takes experienced sales professionals through a process of analysis and reflection, using real life customer data, to help them build a highly effective account plan.
Through this course, participants will gain:
- A comprehensive toolkit for driving efficient selling activity
- A clearly defined process for creating stronger and more profitable relationships that are secured from competitor activity
- A defined set of methods.
To learn more about this course, simply fill out an information request form and someone from Mercuri International will be in touch to answer your questions.
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Suitability - Who should attend?
This course is suitable for experienced sales people who have, or soon will have, responsibility for managing strategic relationships with key customers.
Training Course Content
This virtual instructor led course will explore the following topics:
- What does Key Account Management feel like?
- The Mercuri Key Account Management Model
- Selection Criteria
- Managing Information and People
- Objectives and Strategies
- Planning and Measurement
- Personal Action Planning
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