Course description
This course will introduce you to internet marketing. You will learn the considerations for setting up a virtual shop and how to create content for your e-commerce site. The course also covers keyword research, search engine optimisation and social media marketing. The topics covered include: an overview of internet marketing; choosing a domain and host; targeting your audience; search engine optimisation (SEO); using Google Analytics; social media marketing; taking quality photos of your products; understanding and selecting keywords.
Your tutor will observe group tasks and there will be question and answer sessions. After completion of this course, you could take another e-commerce or digital marketing course at the College.
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Upcoming start dates
Suitability - Who should attend?
Students will need a good level of English and you should be able to use a computer and the internet confidently.
Outcome / Qualification etc.
No Qualification