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Google Analytics Advanced

Mezzo Labs
Course summary
7 hours
500 GBP excl. VAT
Open / Scheduled
Next available date: 26/03/2020 09:30 - London
Course Dates
26/03/2020 09:30  (English)
500 GBP
30/04/2020 09:30  (English)
500 GBP
11/06/2020 09:30  (English)
500 GBP
21/07/2020 09:30  (English)
500 GBP
15/10/2020 09:30  (English)
500 GBP
26/11/2020 09:30  (English)
500 GBP

Course description

Google Analytics Advanced

This Google Analytics – Advanced Analysis training course is suitable for existing Google Analytics users, or people who have attended the Google Analytics Introduction course. With this hands-on training you get will in-depth explanation of advanced reporting techniques such as segmentation, advanced filters, custom dimensions and metrics as well as e-commerce funnels.

After leaving this course you will be more confident customising reports to understand marketing and web performance vs specific KPI’s.

Suitability - Who should attend?

This course is suitable for anyone using Google Analytics on a regular (at least weekly) basis, or who has been on our Google Analytics – Introduction course. If you’re comfortable navigating around the GA interface, this course can help you delve into the why and how.

If you need more information regarding the training course please contact us.

Why us

Why train with Mezzo Labs?

  • One-day classroom based training course in central London
  • Small groups of maximum 10 attendees
  • Expert GA trainer
  • Hands-on practical exercises and interactive quizzes
  • Post-course online training manual
  • 3 months of post-course email-based support
  • Excellent coffee, artisan sandwiches and plenty of snacks throughout the day
  • Earn continuing professional development (CPD) hours with every course you take

Training Course Content

  • The web analytics environment: Key definitions and uses, digital objectives and KPI’s, how tracking works
  • GA interface: Account structure, user permissions, navigation menu, report structure, dimensions and metrics, standard reports
  • Advanced reporting techniques: Filters, segments and the use of regular expressions, calculated metrics, custom dimensions and metrics
  • Goals and funnels
  • Custom reporting: Custom reports and dashboards, automated data extracts and manipulation via APIs, GA Data
  • Studio, Tool integrations for custom reporting (e.g. Supermetrics Excel, Tableau, PowerBI)
  • Campaign tracking
  • Site optimisation: Hypotheses and testing
  • Top tips and tricks


Price £500

Location: Old Street, London

About provider

Mezzo Labs

Mezzo Labs

Mezzo Labs is a digital intelligence consultancy in the UK with a team of expert professionals who have a vast experience working with various data and analytics tools. Based in London and Hong Kong, they are experts in Google Analytics,...

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Contact info

Mezzo Labs

26-28 Underwood Street, Hoxton
N1 7JQ London

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Average rating 5

Based on 1 reviews

Shane (Elevate credit)
We really benefited from our training day with Mezzo Labs. We split our marketing team into two groups, intermediate and advanced and both groups loved it. From campaign tracking URLs to search query analysis right through to custom RegEx segments, the Mezzo team created engaging lessons tailored to our needs, delivered via our own Google Analyt...
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Course rating
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