Google Analytics AdvancedMezzo Labs
Google Analytics Advanced
This Google Analytics – Advanced Analysis training course is suitable for existing Google Analytics users, or people who have attended the Google Analytics Introduction course. With this hands-on training you get will in-depth explanation of advanced reporting techniques such as segmentation, advanced filters, custom dimensions and metrics as well as e-commerce funnels.
After leaving this course you will be more confident customising reports to understand marketing and web performance vs specific KPI’s.
Suitability - Who should attend?
This course is suitable for anyone using Google Analytics on a regular (at least weekly) basis, or who has been on our Google Analytics – Introduction course. If you’re comfortable navigating around the GA interface, this course can help you delve into the why and how.
If you need more information regarding the training course please contact us.
Why train with Mezzo Labs?
- One-day classroom based training course in central London
- Small groups of maximum 10 attendees
- Expert GA trainer
- Hands-on practical exercises and interactive quizzes
- Post-course online training manual
- 3 months of post-course email-based support
- Excellent coffee, artisan sandwiches and plenty of snacks throughout the day
- Earn continuing professional development (CPD) hours with every course you take
Training Course Content
- The web analytics environment: Key definitions and uses, digital objectives and KPI’s, how tracking works
- GA interface: Account structure, user permissions, navigation menu, report structure, dimensions and metrics, standard reports
- Advanced reporting techniques: Filters, segments and the use of regular expressions, calculated metrics, custom dimensions and metrics
- Goals and funnels
- Custom reporting: Custom reports and dashboards, automated data extracts and manipulation via APIs, GA Data
- Studio, Tool integrations for custom reporting (e.g. Supermetrics Excel, Tableau, PowerBI)
- Campaign tracking
- Site optimisation: Hypotheses and testing
- Top tips and tricks
Location: Old Street, London
Mezzo Labs is a digital intelligence consultancy in the UK with a team of expert professionals who have a vast experience working with various data and analytics tools. Based in London and Hong Kong, they are experts in Google Analytics,...
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