What you will learn
This course is suitable for learners with solid understanding of basic marketing principles. It offers a detailed guidance to creating a successful marketing strategy.
By the end of the course you will be able to
- Understand the concept of strategic marketing
- Learn to undertake macro environmental analysis (PESTLE)
- Learn to carry out micro environmental analysis (SWOT)
- Understand the process of segmentation, targeting and positioning (STP)
- Set up marketing objectives and strategies
- Create and evaluate strategic marketing plan
Outcome / Qualification etc.
Morley College London is one of the UK’s leading centres for adult education. The College is located 7 minutes’ walk from Waterloo station. Founded in 1889, Morley has a distinguished history in music and the visual arts. Today we offer...
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