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Strategic Marketing

Morley College
Course summary
6 hours
315 GBP
London
Next available date: Contact for dates - London
Open / Scheduled

Course description

Strategic Marketing:

What you will learn

This course is suitable for learners with solid understanding of basic marketing principles. It offers a detailed guidance to creating a successful marketing strategy.

By the end of the course you will be able to

  • Understand the concept of strategic marketing
  • Learn to undertake macro environmental analysis (PESTLE)
  • Learn to carry out micro environmental analysis (SWOT)
  • Understand the process of segmentation, targeting and positioning (STP)
  • Set up marketing objectives and strategies
  • Create and evaluate strategic marketing plan

Outcome / Qualification etc.

No Qualification

About provider

Morley College

Morley College

Morley College London is one of the UK’s leading centres for adult education. The College is located 7 minutes’ walk from Waterloo station. Founded in 1889, Morley has a distinguished history in music and the visual arts. Today we offer...


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Contact info

Morley College

61 Westminster Bridge Road
SE1 7HT London

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