Creating Promotional Videos
Promoting your business using short videos has become an important and cost-effective marketing strategy used by sole traders and companies alike.
Similarly, training videos produced in-house can be an excellent means to up-skill your staff or cover vital health and safety information.
With the increasing availability of Apple Mac laptops and high-resolution cameras built into mobile phones, the tools needed to create top quality videos are already at hand.
So, all that you now need are the skills to develop and produce your videos to a professional level.
This Mac-based course is for marketers or small business owners who want to create effective short videos for little or no cost.
You might want to create a ‘How to…’ video for YouTube, a short advert for social media or an interview for your website.
Whatever your need, having the skills to create something that is unique and impressive is essential.
On this course you will:
• develop and visualise ideas
• learn the language of shooting, including framing, angles and camera movement
• write scripts and create storyboards and shot lists
• complete pre-production procedures for being on location
• learn how to capture images on phone cameras
• editing using iMovie
• adding voice-overs, sound effects and music
• render for web or display.
What will I gain?
By the end of the course you’ll understand all the stages of the production process, and have a finished video ready to share with your audience.
You’ll also have the knowledge, skills and enthusiasm to keep making short videos well beyond the course.
Nottingham Trent University Creative, Language and Built Environment Short Courses One of the largest and most popular universities in the UK, Nottingham Trent University (NTU) provides beginners, improvers and professionals the opportunity to expand skills and knowledge by attending a short...
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