Course description
Qualification Code: 9BS0
Theme 1: Marketing and People
- Meeting customer needs
- The market
- Marketing mix and strategy
- Managing people
- Entrepreneurs and leaders
Theme 2: Managing Business Activities
- Raising finance
- Financial planning
- Managing finance
- Resource management
- External influence
Theme 3: Business Decisions and Strategy
- Business objectives and strategies
- Business growth
- Decision-making techniques
- Influences on business decisions
- Assessing competitiveness
- Managing change
Theme 4: Global Business
- Globalisation
- Global markets and business expansion
- Global marketing
- Global industries and companies (multinational corporations)
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