Course description
This course is accredited by the Association of Business Executives (ABE) which provide internationally recognised qualifications and a worldwide professional association for business executives. As well as providing an excellent foundation on knowledge in business start-up, this level 3 course is ideal for: • Students who want to achieve a nationally recognised qualification in business start-up. • Those who want to go on to further vocational training and develop their skills further. • Those aspiring to start up their own business and work for themselves During this ABE Level 3 Certificate in Business Start-Up course, you will explore marketing analysis, building the business idea, sourcing finance, and much more. What next? Following the successful completion of this course, you will be able to start your journey of running your own business. If after, you're looking to enhance your business knowledge even further, take a look at the other business courses we offer. Awarding body ABE (The Association of Business Executives) is a not-for-profit, skills development specialist awarding body, recognised by Ofqual and other, similar, bodies internationally. Their qualifications meet the standards that are required by respected, education authorities. They offer graduates the chance to gain the most dynamic and up-to-date skillset on the market with their officially recognised diplomas in business management, human resources, and marketing.
Course Content
RQF Number: 603/0048/6
Element 1 Analyse entrepreneurial and market potential
- Producing a plan
- Supporting a successful business venture
- Information sources
- External market analysis
- External environment and its impact on success
Element 2 Build the business idea
- Customer perspective
- Competitor perspective
- Analysing the business idea
- Producing measurable objectives
Element 3 Developing the marketing approach
- Improving the business idea
- Marketing mix
- Defining and positioning the unique selling proposition (USP)
- Influencing customer perceptions
- Developing sales pitches
- Driving sales
- Investment in a start-up
Element 4 Plan the operations
- Local legal structures
- Regulations
- Requirements and resources
- Operating at launch
- Operating on an ongoing basis
Element 5 Plan the budget
- Producing financial forecasts and budgets
- Sourcing finances
- Managing the day-to-day business using financial information
- Managing performance and spotting failures
Element 6 Create the business plan and pitch
- Securing funding
- Assisting the entrepreneur in the ongoing management of the business
- Preparing a pitch
- Reflecting on the process of developing a business plan
- Evaluating the business objectively
- Producing a business plan that clearly communicates the vision for the new business, if it is to attract investment
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