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Open Study College
Course summary
229 GBP
Online courses
Professional Training

Course description

Course Content

Unit 1: Introduction to Google Analytics

  • Introduction Definitions Pt 1
  • Introduction Definitions Pt 2
  • How Google Analytics Works

Unit 2: Fundamentals of Google Analytics

  • Build Analytics Infrastructure
  • Setting Up Conversion Data
  • Input New Users
  • Setting Up Conversion Data
  • Examine Extra Points

Unit 3: Basics of Google Analytics

  • Basic Features
  • Dashboard
  • Shortcuts
  • Adding a Dashboard
  • Sharing Reports
  • Alerts
  • Real time Analytics
  • Standard Reports

Unit 4: Reports in Google Analytics

  • Acquisitions Introduction
  • All Traffic Acquisitions
  • Acquisitions Overview
  • Acquisition Channels
  • Cross Development
  • All Referrals
  • Campaigns
  • Keywords
  • Social
  • Webmaster Tools

Unit 5: Behavioural Reports

  • Behavioural Reports Introduction
  • Dimensions
  • Content Drilldown
  • Landing Pages
  • Exit Pages
  • Events
  • Event Flow Report
  • Working with Events
  • Site Search Report
  • Working Site Report
  • Site Search 2
  • Site Search 3
  • Behaviour Flow Report
  • Site Speed
  • Using Site Speed Search
  • Page Timings
  • Speed Suggestions
  • User Timing Adsense
  • Experiments
  • Inpage Analytics

Unit 6: Audience

  • Audience Reports
  • Location Report
  • Language
  • Frequency Recency
  • Engagement Reports
  • Technology Reports
  • Mobile Reporting
  • Demographic Reports
  • Interests
  • Visitor Flow Chart

Unit 7: Conversions

  • Introduction
  • Funnel Visualization
  • Goal Flow Report
  • Reverse Goal Path
  • Goal URLs
  • Ecommerce Reports
  • Product Performance Reports
  • Transactions Report
  • Time to Purchase Report
  • Multi-channels Funnels Report
  • Assisted Conversion Report
  • Top Conversion Paths Report
  • Time, Log & Path Length Report
  • Attribution Report & Model Comparison Tool
  • Conclusion

Why choose Open Study College

Trusted by over 90,000 students

Study from home, at your own pace

Discounts on selected courses


Pay Now: GBP 229.00
OR 6 Monthly Instalments of GBP 49.35 with a deposit of GBP
32.90 totalling 329

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If you want to up-skill, change career or study to fuel a hobby, explore distance learning with Open Study College. You can study anywhere, your sofa, your garden, or even the local park, with a personal tutor on hand to guide you throughout.

With over 650 courses, from A Levels to accountancy, animal care to beauty therapy, join over 90,000 learners and get an accredited qualification today.

About provider

Open Study College - the distance learning experts

At Open Study College we have helped more than 90,000 students over the last 13 years to enrol on courses that have helped them to achieve their goals. Offering over 650 courses ranging from childcare to beauty therapy, we have...

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