Course description
This Sales and Marketing Level 4 and 5 course bundle is designed to equip you with the knowledge, skills, and strategies needed to thrive in the dynamic field of sales and marketing. In today's competitive business landscape, organisations require skilled professionals who can effectively drive sales, develop impactful marketing strategies, and deliver exceptional results. Whether you're an aspiring sales and marketing leader, a business owner seeking to enhance your marketing efforts or an individual with a passion for driving business growth, this course serves as your pathway to achieving success and advancing your career in the field of sales and marketing. Throughout this comprehensive programme, you will delve into the core principles of sales and marketing, and explore strategic planning, market analysis, consumer behaviour, brand management, digital marketing, and advanced sales techniques. With a focus on a practical application and real-world scenarios, you will develop the essential skills needed to create compelling marketing campaigns, build strong customer relationships, and drive sales growth. Upon successful completion of the Sales and Marketing Level 4 and 5 course, you will earn a recognised qualification that showcases your expertise and competence in sales and marketing management. This certification opens doors to a wide range of exciting career opportunities in sales leadership, marketing management, business development, and strategic planning across various industries. Are you ready to embark on this transformative journey into the world of sales and marketing excellence? Enrol in the Sales and Marketing Level 4 and 5 course today and unlock your potential to drive sales, create impactful marketing strategies, and achieve remarkable success in the dynamic and rewarding field of sales and marketing. What next? Upon completion of this Sales and Marketing Level 4 and 5 course, you could develop your knowledge further by studying another one of our marketing and PR. Here are some job roles within the sales and marketing industry:
- Marketing manager
- Sales manager
- Digital marketing specialist
- Brand manager
- Account manager
- Market research analyst
- Sales and marketing executive
- Advertising coordinator
- E-commerce manager
- Public relations specialist
Course Content
ATHE Level 4 in Sales and Marketing 603/3486/1
ATHE Level 5 Extended Diploma in Management – 600/4375/1
Level 4 Module 1 The business environment
- Learn what is meant by the term 'business environment' and how it affects an organisation.
Level 4 Module 2 Customers and customer service
- Explore the customer journey and the decisions that are made when they make purchases, and how this can be beneficial to an organisation.
Level 4 Module 3 Marketing mix
- Discover the different types of variables that a company faces (the external environment and the micro-environment) and how a company can control these to benefit themselves.
Level 4 Module 4 Marketing and sales planning
- Discover how fundamental marketing and sales are to the business and how vital they are in achieving profitability and success within different business sectors.
Level 4 Module 5 IT in business
- Evaluate IT in a business and the competitive advantage that it provides, especially from a managerial perspective.
Level 4 Module 6 Managing and using marketing
- A comprehensive induction to marketing and how relevant it is to operations in many different organisations, regardless of whether it is a profitable outcome.
Level 4 Module 7 Customers and their needs
- Realise that the aim of marketing is to satisfy the needs of a customer and how each person in an organisation is held responsible for parts of the process.
Level 4 Module 8 E-marketing communications
- Evaluate the vital role the internet has played in revolutionising the way organisations communicate with customers.
Level 4 Module 9 High performance sales
- Discover how sales performance is used to assess the success and growth of an organisation.
Level 4 Module 10 Marketing strategy
- Review how organisations develop marketing strategies in a complex environment, how they assess opportunities and which marketing positions and strategies contribute to an organisation’s success.
Level 5 Module 1 The entrepreneurial manager
- Understanding the necessary skills and qualities of being an entrepreneur.
Level 5 Module 2 Organisation structures
- Examining the structure of organisations and why they are as such. How is this determined? Why does it differ between organisations?
Level 5 Module 3 Practical accounting analysis
- Learners will complete exercises in accounts throughout this module to understand what they are telling us and the actions that analysis can precipitate
Level 5 Module 4 Business planning and goal setting
- Understand the importance of goal setting and how a company can work towards achieving this.
Level 5 Module 5 Politics and business
- Discover the impact that politics has on a business - positive and negative - economic impact, exports and the support of the government.
Level 5 Module 6 Business law
- Explore the statutory responsibilities of managers as learners look into the legalities of business and business executives.
Level 5 Module 7 Managing in today’s world
- Looking at governance and equality as a means to do right in business
Level 5 Module 8 Performance management
- Evaluating the performance of the people within your business and how you can improve as a unit. Review reward structures, training, CPD and development.
Level 5 Module 9 Marketing and sales planning
- Analyse markets, customers, competitors and products, and how they can come together.
Level 5 Module 10 Quantitative skills
- Understand the use of numeric exercises and their purpose within a business.
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