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Course description


Account Management Training - 2-day Course from Pareto Law

This powerful two-day sales course from Pareto Law is designed to help participants grow and strengthen existing customer relationships. Attendees will learn how to protect their customers from the competition in a rapidly changing market, and where to focus their skills, time and effort in order to increase their level of customer value and engagement.

The course will help participants generate specific account strategies and practically apply new techniques to individual business accounts, enabling long-term revenue growth.

Suitability - Who should attend?

No matter what level of experience you have, you need to know how to make the most of your business deals. Pareto Law's Account Management course focuses on how to effectively up-sell and manage your accounts in order to maximise your business relationships and opportunities.

Outcome / Qualification etc.

By the end of the course, participants will:

  • Explain and provide examples of how companies behave in a changing market place, and how this affects account development

  • Identify target clients to Grow, Protect, Retain & Relegate using account development success indicators

  • Understand which specific tactics to deploy with stakeholders for account health and development

  • Develop a 1 page ‘ACT account plan’ strategy using the toolkit provided

  • Create 6 month SMART objectives for a client of your choice or through a simulated activity

  • Conduct and provide feedback on an account review simulation

Course Delivery

The course is delivered over two days at Pareto Law's state of the art facilities. Accommodation is available.

Blended Learning

In addition to face-to-face training, this course will be supported through Pareto’s innovative digital learning platform, allowing you to continue learning and referencing the course material once your training has been completed. This blended learning approach has been proven to help delegates engage, retain and practice key information.

Training Course Content

Modules covered include:

  • Successful Account Management: Understanding the importance of partnerships in selling

  • Client Relationship Strategy: Reviewing and assessing your client portfolio

  • The Customer Organisation: Understanding client cultures

  • Network: Building your base

  • The Trusted Advisor: Positioning yourself against the competition

  • Time Management: Maximising your account activity

  • Managing Relationships: Internal and external

About provider

Pareto Law offers a unique tailored approach to sales development, with courses specially designed to help you and your sales teams meet targeted learning goals. Depending on your organisation's specific requirements, Pareto Law's sales training courses can develop the skills...

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Contact info

Pareto Law

Pareto House, Church Street
SK9 1AX Wilmslow

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Average rating 5

Based on 2 reviews

Callum glass
Course was great as expected. High energy and very informative! Very handy for a new account manager. 10/10 would recommend
Shannon Davis
Fantastic; extremely useful and a lot of tools to takeaway
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Course rating
Based on 2 reviews
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