BA (Hons) Business Management with Marketing
A business that’s marketing-orientated focuses on the most decisive element of a company's success: the customer.
This degree includes an exciting mix of creativity and strategy, offering the development of skills needed to thrive in a marketing career that’s data driven and digitally led.
You’ll learn business as it really is in the corporate and entrepreneurial world of London, through regular industry events, interaction with our industry partners and start-ups in residence, guaranteed internships (subject to eligibility criteria) and lots of opportunities to build your employability skills through our Talent Development programme.
You'll explore contemporary marketing processes, strategy and techniques through a combination of workshops, lectures and seminars, taught by industry-experienced tutors.
Study a degree that provides a real-world perspective on how marketing strategy plays a central role in modern businesses. Develop the skills and knowledge base necessary to thrive in a variety of general business and marketing-specific roles, straight after graduation.
Suitability - Who should attend?
UCAS tariff points
Typical entry - 120 UCAS points.
Our UCAS tariff entry is 120 points or above which is equivalent to BBB from three A Levels or equivalent qualifications. After reviewing your application, if you have, or are predicted to get those grades/points, we will be able to make you an offer through UCAS Track.
We also welcome applications from students who have studied (or are studying) a range of qualifications, including but not limited to: the International Baccalaureate, Access to Higher Education diplomas, Higher National qualifications, BTECs, Scottish Highers, Cambridge Pre-U, Welsh Baccalaureate and equivalent non-UK qualifications. You can calculate your UCAS points by visiting the UCAS website.
If you do not have the UCAS tariff points you need, or traditional entry qualifications, you can still apply through our assessment-based entry route. You’ll be invited to an online Professional Workshop, where you'll undertake four tasks (including an interview) to help us assess your suitability for the course. Your performance at the Workshop will determine whether we can offer you a place on our programmes.
English Language requirements
If your first language is not English you may need to complete an English language test, such as a Pearson English language test (PTE Academic) or International English Language Testing System (IELTS) test, to demonstrate you have the language skills needed to complete your degree. All of our courses are taught in English.
- IELTS - 6.5 IELTS (with a minimum of 6.0 in Reading and Writing and 5.5 in Speaking and Listening)
- PTE - 62 including 60 in each subtest
- Cambridge English: Advanced & Proficiency - 176 (with a minimum of 169 in Reading and Writing and 162 in Speaking and Listening)
- Internet-based TOEFL - 90 Overall including at least 22 in Reading, 21 in Writing, 17 in Listening and 20 in Speaking
Training Course Content
First year (level 4)
- Principles of Business 1 (30 credits)
- Principles of Business 2 (30 credits)
- Introduction to Research (15 credits)
- Professional Behaviours and Customer Management (15 credits)
- A choice of electives (30 credits)
Second year (level 5)
Once students have had exposure to the different areas of business in their first year then they can either choose or switch their specialism before the second year begins. We aim to have more industry involvement than any other Higher Education institution and you’ll really start to focus on building connections and gaining experience. There are lots of exciting industry projects from internships to trips abroad that you can be involved in.
All Business Management students study these core modules in order to build an understanding of the central functions within an organisation.
- Strategic Marketing (15 credits)
- People Management and Leadership (15 credits)
- Operations and Project Management (15 credits)
- Introduction to Contract Law (15 credits)
- Digital and Social Marketing (15 credits)
- Global Markets (15 credits)
- Sales Management (15 credits)
- Elective modules
Third year (level 6)
By your final year you will have developed a thorough understanding of the principles of business and will have had lots of exposure to real organisations, industry case studies and working practitioners.
This final year is focused on bringing everything you have learnt together to solve real business problems.
You’ll study a unique module called Principles of Business, introducing you to core business topics in the context of a real organisation, including finance, people, law, organisational behaviour and technology, as well as marketing (60 credits).
In your final year, all business management students study three core modules:
- Strategic Management (15 credits)
- Strategic Innovation Management (15 credits)
- Final Project (30 credits)
- Innovative Marketing Strategies (15 credits)
- Brand Building and Management (15 credits)
See website for a list of elective modules.
Course delivery details
You will be taught through a combination of lectures, seminars and industry workshops. Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups. Industry Workshops, jointly led by an industry expert together with the academic tutor, will give you an opportunity to solve authentic work-related tasks to gain hands-on experience. You will be taught by an experienced teaching team whose expertise and knowledge are closely matched to the content of the modules on the course.
The team includes both academics and professional practitioners with industry experience.
Why choose Pearson Business School
A recent graduate survey reveals that Pearson College London is one of the top 20 institutions in the UK (18th out of 378) for graduates entering full-time employment, placing the College in the top 10% in the UK.*
When surveyed on the classification of occupation, approximately 84%* of respondents were already in highly skilled employment (national average is 77%).
*Contains HESA Data: Copyright Higher Education Statistics Agency Limited 2020. The Higher Education Statistics Agency Limited cannot accept responsibility for any inferences or conclusions derived by third parties from its data
- September 2022 entry: £9,250 per year
See website for more details.
This degree is designed to give you the skills you need to succeed in the marketing industry and the wider business world.
Other possible career paths from this degree include:
- Marketing Executive
- Content Executive
- PR and Communications
- Market Researcher
Pearson Business School
Find your business path with a range of undergraduate in business subjects including Management, Marketing, Finance and Entrepreneurship and postgraduate degrees in Financial Leadership and Business and Management. At Pearson Business School, they do things differently – they're part of Pearson, a FTSE...
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