Course description
Cold Calling With Confidence
This cold calling course is designed for cold callers of all levels and provides them with the vital skills to boost their confidence, effectively handle objections, get past gatekeepers and to demonstrate TRUE value to prospects in order to achieve the best results.
The training is delivered at your office and provides bespoke coaching and mentoring to improve the effectiveness and productivity of your telemarketing teams. It is an ideal format of training where multiple employees are required to receive training.
The following areas are covered in the course:
Before the call
This focuses on the preparation required before the call.
- Developing the right mental attitude
- Script preparation
- Objection handling
During the call
This section looks at all the aspects required for conducting a successful sales call.
- Getting past the gatekeeper
- Handling prospects
After the call
This often neglected area of sales addresses how to make the most of a cold call after the call has ended.
- Following up
- Measuring and targeting
- Motivation skills
- Measurable action points
Upcoming start dates
Suitability - Who should attend?
This course is suitable for cold callers of all levels, from senior sales professionals wishing to refresh their skills to telemarketers new in their roles.
Training Course Content
Course content
- Gaining the Right Attitude: How to overcome obstacles to success & achieve consistency.
- The First Twenty Seconds: How to create maximum impact in the first 20 seconds including Attention Grabbers, use of “hooks” and tone of voice. Attendees will create their own scripts or guides.
- Objection Prevention and Handling: This will be tailored around typical objections, but will include responses to “I’m too busy”, “send me an email”, and “I have no budget”.
- Getting Past the Gatekeeper: How to respond to “Has he spoken to you before?” and “What’s it about?” Winning strategies to get you through.
- Conducting the Perfect Cold Call: including High Gain Questioning Skills.
- Assumptive Closing: Asking for the Meeting.
- Role Plays: to assist with embedding of theory and to give attendees an opportunity to practice their scripts, objection handing, and questioning skills.
- Measuring Performance: The vital importance of personal targets.
- Eliminating Down Periods: How to keep the momentum going.
- Overcoming Continuing Challenges: What to do when we can never seem to reach our key prospects.
- Communicating the Value: How to demonstrate clear value and match the prospect’s needs
- How to Control the Customer Conversation: Proven tools for managing every part of our communication process
- Active Listening: A technique to ensure we do not miss precious “signals”
- Identifying Customer Buying Modes: A proven approach for prioritising prospects. The result accelerated pipeline development
- Role Plays: to embed key learning points from the day including Active Listening, Mirroring and appropriate
Why choose PowerCall Global Training
98% of our clients have rated our courses "Excellent."
1000's of professionals trained in 5 continents!
Newly expanded virtual training curriculum
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Reviews
Average rating 5
Particularly loved the section on "Managing the First 10 seconds " section. The trainer took time to break down each component, gave examples relevant to our mission , and ran a...
Interactive and conversational, as opposed to a lecture. I really loved the mindset stuff, as I feel that’s what thumps us all sometimes. Well prepared us for the rest of the da...
Expenses
Price on Application.
You have a choice of taking a 1- or 2-day option for this course.
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PowerCall Global Training
PowerCall Global Training Ltd is a training course provider based in London, UK. We provide engaging, friendly and highly valuable courses in a wide-range of business skills: communications, negotiations, management, sales, social media, telemarketing, and more. Our training is available...
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Great blend of reasoning, rationale and then putting it into practice. Made the team feel very comfortable with what was being done. Clearly an expert in the field. The general ...