Course description
Online Pharma & Biopharm Mini-MBA
Enhance your practical understanding of the commercial and strategic issues driving the (bio)pharmaceutical industry on this dynamic 6-week programme. Focusing on 5 key management areas with 5 different members of our expert faculty, you will explore what it takes to be successful in this highly competitive and heavily regulated industry.
Delivered as a blended online programme, you will learn through a variety of learning materials and delivery methods including live lectures, reading materials, forums, live interactive discussion and exercises.
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Suitability - Who should attend?
This interactive programme is ideal for:
- Managers who have influence across functional areas and who cope with ambiguous or difficult situations
- Those who are leading major projects or change within their organisations – either now or in the future
- Directors and VPs who require a short intensive time away from day-to-day pressures to think strategically about their business
- Functional support specialists and scientists who are either being promoted into a broader business role or who need to start developing a wider organisation perspective
Outcome / Qualification etc.
- Learn how you can employ winning strategies and strategic thinking
- Build high performance teams with enhanced leadership skills
- Explore competitive marketing strategies for better margins, profits and revenues
- Improve business, commercial and financial skills for greater returns on investment
- Control and manage complex commercial relationships to optimise results
- Build relationships and learn from your peers in a digital environment
Training Course Content
- Strategic analysis in the pharma industry
- What is strategy?
- How is pharma strategy distinctive?
- What are the strategic triggers in the pharma environment?
- Who are the stakeholders and what are their expectations?
- Strategic planning and choice
- Applying the classical toolkit
- New product development
- The target product profile
- Developing a pharma portfolio
- Implementing pharma strategy
- Developing strategic alliances
- Deal making in the pharma context
- The bridge between policy and practice
- Organisational learning applied to pharma strategic planning
- Continuous case study
- You will use several techniques to examine the strategic drivers for the model company and to assess its future direction
Course delivery details
The 6-week programme is divided into an introduction plus 5 modules with each module focused on a key management topic that is critical for you as a leader to understand. Each module is delivered over a week and contains both live and on-demand learning materials.
Live learning is done through webinar technology, utilising the interactive features available such as polling, break out rooms and whiteboard.
On-demand learning can be completed anytime and is usually required in preparation of a live learning session. On-demand learning includes reading, video lectures and forum discussions.
Why choose PTI
On average, delegates of their online academies said:
Quality of content:
4/5
85% had applied content during the course to their role
Delivery rating:
4/5