Creativity and Innovation (1 day course) - PTP Training & Marketing - In-house Training
What is creativity and why is it important? Let’s start with the most common misconception, you do not have to be ‘off the wall’ or ‘wacky’ to be creative. Naturally artists and people who work in the creative industries tend to exercise their creative muscles more than most but all they have done is continue to pursue in their careers what comes naturally. We are all born creative. After all, if you want to find the most creative people in the world all you have to do is visit a playground! Sometimes, however, as we grow up we find ourselves conditioning our mindset to subscribe to the norms set by others around us. If we choose to accept and believe others who tell us ‘It’s always been done that way’, ‘that will never work’, ‘they’ll never accept that’ etc then no wonder people begin to resist their natural urge to dream, test new ideas and push the envelope. Of course it is essential for our very existence to think in a logical manner. Many of us like to get down to brass tacks rather than play around in the clouds but at times opening the mind to possibilities is the best way forward.
“The trouble is, those that only consider brass tacks don’t always look at the copper tacks, or the steel tacks or the brass rivets.” Roger Von Oech
Creativity is a prerequisite of innovation and without innovation there simply is no future. At the conclusion of this course you will have genuinely surprised yourself at the level of creativity you possess. You will learn a series of simple, fun and proven techniques for being creative that have been used by (amongst many others) the Walt Disney Corporation, Pizza companies to design new pizzas & even the makers of the TV series ‘The Lone Ranger!’
This Creativity and Innovation (2 Day Course) course is available throughout the UK.
CPD Value 5.5 Hours
Outcome / Qualification etc.
Creativity is all about developing new perspectives, generating new ideas and solving practical problems. This is why creativity is essential for organisations who need to achieve and maintain a competitive edge - creativity isn't just relevant; it's essential. During the day the participants will be given the opportunity to apply one or more of the proven creative and innovative thinking process to live work-related challenges.
Each participant will:
- enhance their problem solving skills.
- use logical and analytical thinking to generate creative ideas
- boost their self confidence when tackling difficult challenges
- use of a variety of proven creative techniques developed by Tony Buzan and Edward DeBono two of the greatest modern creative thinkers
PTP: Practical Training for Professionals - leading provider of sales and management training in the UK
PTP - Practical Training for Professionals, have been delivering practical, hands-on training courses to professionals in the UK since 1991. PTP provide training course in several formats: in-house training, on a 1-2-1 basis or as public courses in more venues...
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