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Developing a Sales Strategy

PTP Training & Marketing Ltd
Course summary
1 day
410 GBP excl. VAT
Open / Scheduled
Next available date: 07/08/2019 - Leeds
Course Dates
410 GBP
410 GBP
410 GBP

Course description

Developing a sales strategy process – Consider our brand, identify risk.  Therefore include and develop a risk matrix to ensure a fall back plan

Identifying and building a target market  - Profiling, focusing and targeting.  Ensuring that there is a significant ROI.  Ensure there is a Mission Statement for each new Account.
The role of marketing and distribution in Sales
Ensuring that we have the right balance within the sales team -  Can we meet the anticipated demand?  Are the processes in place to ensure that our team aren’t overwhelmed and that our existing client base is still fully supported.  How and when do we build on the existing team?
Ensuring and securing a Sales quality process - What does this entail?  How do we make it a reality?  In what way can we build a repeatable, reliable process that works for us?


Outcome / Qualification etc.

  • A greater awareness of the strategic issues affecting the Sales Process
  • Greater clarity of the roles and responsibilities of all teams that will be affected by the Strategy
  • Analysis of the Market Place
  • Identification of Risk and Contingency Plans

Training Course Content

09.30 – 10.00    Coffee and Course Objectives
10.00 – 11.00    Developing a sales strategy process
11.00 – 11.15    Coffee Break
11.15 – 12.30    Identifying and building a target market
12.30 – 13.00    The role of marketing and distribution in Sales 
13.00 – 14.00    LUNCH
14.00 – 15.00    Ensuring that we have the right balance within the sales team
15.00 – 16.00    Ensuring and securing a Sales quality process
16.00 – 16.30    Action Plans Agreed


Feee includes all course materials, delegate packs, certificatiion and lunch

About provider

PTP Training & Marketing

PTP: Practical Training for Professionals - leading provider of sales and management training in the UK

PTP - Practical Training for Professionals, have been delivering practical, hands-on training courses to professionals in the UK since 1991. PTP provide training course in several formats: in-house training, on a 1-2-1 basis or as public courses in more venues...

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Contact info

PTP Training & Marketing Ltd

PTP House
102 Brook Street, Wymeswold
LE12 6TU Loughborough Leicestershire

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