Course description
Essential Advertising - PTP Training & Marketing - In-house Training
Whether you employ an advertising agency or do it yourself, this workshop will enable you to focus on the critical factors which determine advertising success.
As competitive pressure increases the demands on marketing budgets it is essential that any advertising you run ‘hits the spot’ and generates the level of response and financial return that you require. This workshop will help you ensure that your advertising attracts your target audience and prompts them to act!.
This Essential Advertising course is available throughout the UK.
CPD Value 5.5 Hours
Upcoming start dates
Outcome / Qualification etc.
Benefits for the organisation
Get more response for the same budget or get the same response for less? By applying some or all of the techniques that this workshop covers, you will be able to make an informed choice.
Benefits for the individual
You will be equipped to plan and brief advertising and media agencies, understand the creative development process and ensure that excellence is achieved. By the end of the seminar you will be able to:
- Develop and implement more effective advertising strategies and tactics
- Create an effective advertising/marketing communications brief
- Provide a high degree of focus on the essence of the customer/consumer proposition
- Critique a variety of advertising campaigns and suggest improvements
- Apply sound judgement to creative submissions and media opportunities
- Recognise and harness the power of simplicity and relevance
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Expenses
Contact PTP to arrange this in-house course and to arrange pricing details.
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PTP: Practical Training for Professionals - leading provider of sales and management training in the UK
PTP - Practical Training for Professionals, have been delivering practical, hands-on training courses to professionals in the UK since 1991. PTP provide training course in several formats: in-house training, on a 1-2-1 basis or as public courses in more venues...