Professional Training
5.0 (10 Reviews)

Sales Management (2 Day Course)

PTP Training & Marketing Ltd, In London (+7 locations)
2 days
280 - 950 GBP excl. VAT
Next course start
13 December, 2023 (+2 start dates)
Course delivery
Classroom, Self-Paced Online
2 days
280 - 950 GBP excl. VAT
Next course start
13 December, 2023 (+2 start dates)
Course delivery
Classroom, Self-Paced Online
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Course description

Sales Management (2 day course)

What is Sales Management?

The course discovers how this fits into the organisational framework. More in depth than the one-day course, this two-day interactive course covers how to develop your sales strategy process, identifying and building your sales team, concepts of value in sales management, and drivers of competitive advantage.

This Sales Management (2 day course) course is available throughout the UK.

CPD Value 11 Hours

Upcoming start dates

Choose between 2 start dates

13 December, 2023

  • Self-Paced Online
  • Online
  • English

18 December, 2023

  • Classroom
  • London
  • English

Outcome / Qualification etc.

Participants will learn:

  • To understand the importance of customer care in a sales environment
  • How to develop and maintain a prospect system
  • How to unlock profit growth through an effective marketing strategy
  • How to implement a sales quality process

Training Course Content


  • 09:30 - 09:45 Coffee & Course Objectives
  • 09:45 - 10:45 What is Sales Management? How Does it Fit Into the Organisational Framework?
  • 11:00 - 12:00 Developing Your Sales Strategy Process
  • 12:00 - 12:45 Identifying and Building Your Sales Team
  • 12:45 - 13:45 Lunch
  • 13:45 - 15:00 Concepts of Value In Sales Management
  • 15:00 - 15:45 Drivers of Competitive Advantage in Sales Management
  • 15:45 - 16:30 Developing an Optimal Sales Management Information Database. (Exploiting technology opportunities)
  • 16:30 - 16:45 Day And Course Review/Close


  • 09:00 - 09:15 Day 1 Recap/ Introduction to Day 2
  • 09:15 - 10:45 Identifying and Building Your Client Target Market
  • 11:00 - 12:45 The Role of Marketing and Distribution in Sales (Market/Segment Research Developing Marketing Strategies Product Development and Management Pricing Distribution and Productivity. The Economics of Marketing and Sales.)
  • 12:45 - 13:45 Lunch
  • 13:45 - 15:00 Introducing a Sales Quality Process
  • 15:00 - 16:30 Countering Competition/ Risk Management In Sales
  • 16:30 Summary and Action Plans Agreed

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Average rating 5

Based on 10 reviews.
Write a review!
Sam Hamed, Wisecall Claims Assistance Ltd
14 Oct 2014

Everything was excellent. The 2 days were specifically tailored to our needs. Speaker was excellent and friendly.

Victoria Tomlinson, Mainline Digital
11 Oct 2014

Trainer was excellent. Adapted to my needs. Very informative and engaging.

T Larberry, AIS Countdown Ltd
08 Oct 2014

First class course!


Fee includes all course materials, Participant packs, certification and lunch

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PTP Training & Marketing Ltd
PTP House
102 Brook Street
LE12 6TU Wymeswold Leicestershire

PTP: Practical Training for Professionals - leading provider of sales and management training in the UK

PTP - Practical Training for Professionals, have been delivering practical, hands-on training courses to professionals in the UK since 1991. PTP provide training course in several formats: in-house training, on a 1-2-1 basis or as public courses in more venues...

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