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Writing Effective Sales Letters & Promotional Materials - In-house TrainingPTP Training & Marketing Ltd
Writing Effective Sales Letters & Promotional Materials - PTP Training & Marketing - In-house Training
This course covers the planning, structure, layout and presentation of promotional materials and sales letters. Do you write in clear and concise sentences? How do you present facts and figures? Do you project a positive image? All these questions are answered during this very practical course. In the letter-writing module, genuine business letters are analysed and small groups try and design a promotional leaflet for their company, under close supervision from the tutor.
This Writing Effective Sales Letters & Promotional Materials course is available throughout the UK.
CPD Value 5.5 Hours
Outcome / Qualification etc.
- Clear objectives for each letter and brochure
- The importance of headlines
- The ability to maximise response
- Understand the difference between features, benefits and matching benefits
- Actual letters are analysed on the day and are improved upon immediately
PTP: Practical Training for Professionals - leading provider of sales and management training in the UK
PTP - Practical Training for Professionals, have been delivering practical, hands-on training courses to professionals in the UK since 1991. PTP provide training course in several formats: in-house training, on a 1-2-1 basis or as public courses in more venues...