Course description
IBT Level 6 Diploma in Professional Marketing
Through the IBT Diploma in Professional Marketing (Level 6), you will be provided with the required knowledge, understanding and skill for working in a marketing department in a leading organisation. The knowledge and skills acquired from this qualification will aid you in efficiently performing various marketing roles. This qualification is patently different from other level 6 qualifications in marketing due to the focus on practical application of marketing principles in this qualification. This is achieved with the help of relevant case studies and assessed module contents in the program which prepare the learner for undertaking practical marketing campaigns.
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Upcoming start dates
Suitability - Who should attend?
The major entry requirements include either one or more than one of the following set of requirements;
- Any similar level 5 qualification.
- Level 5 certificate in marketing or level 4 professional marketing or level 4 in professional digital marketing.
- Bachelor’s degree with 120 credits in marketing content.
- Master’s degree with 60 credits in marketing area.
- 2 years of marketing experience in operational role.
- In the case of English not being first language, IELTS academic module with minimum 6.5 pass mark.
Outcome / Qualification etc.
The major learning objectives include
- Understanding marketing and multiple innovations in the same
- The digitalisation of marketing and customer experience.
- Importance of resources and resource management.
- Significance of branding in digital channels.
Training Course Content
Unit1- Introduction to marketing
The unit will help the learner understand the major marketing tools, including marketing research, customer behavior etc.
Unit2- Innovations in marketing
The unit will help the learner to gain knowledge in new marketing methods to make a significant change in the product
Unit3- The digital customer experience
The learner will learn to interact with customers online to increase productivity and reach the business to the customers.
Unit4- Resource management
The learner will understand resource management's objectives to ensure the team members' contribution to achieving an organisation's goals.
Unit5- Managing brands
The unit aims to understand the various brands and understand the marketing strategies involved.
Unit6- Branding in digital channels
The unit describes the channels which can be used to promote digital marketing and increase the productivity of an organisation
Course delivery details
School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments.
We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish.
The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Classes. Learners enrolled at SBTL on blended learning are offered a block delivery of online live classes, which can be booked in advance on their convenience at additional cost. These live classes are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations.
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Expenses
- Course price for Online learning: £311.52
- Course price for Blended learning: £707.52
Continuing Studies
Completion of IBT Diploma in Professional Marketing (Level 6) will help learners in advancing to level 7 Diploma in marketing or other relevant areas. Students can also enroll for the starting year of post-graduation after the successful completion of IBT Diploma in Professional Marketing (Level 6). Learners will also be able to start employment in any marketing associated profession at an entry level if they have no prior experience in marketing or further their marketing career after completing IBT Diploma in Professional Marketing (Level 6).