Course description
IBT Level 7 Postgraduate Diploma in Professional Marketing
A postgraduate diploma in professional marketing equips an individual with sound knowledge and skills required for the success and progression of a career in the same line. Of note, IBT Postgraduate Diploma in Professional Marketing (Level 7) is exclusively targeted at those individuals who have already had both theoretical and practical knowledge in this field of business and who are pursuing to acquire something higher such as a strategic management role, which is, for the most part, directed towards marketing. To reinforce, the expertise gained through attaining IBT Postgraduate Diploma in Professional Marketing (Level 7) in this professional stream exposes an individual to a myriad of opportunities in marketing and where knowledge coupled with skills and inner talent leads to value acquisition for the business where one ventures into, in turn becoming an asset for that organisation.
Furthermore, where global markets are concerned, acquiring professionalism in marketing on a postgraduate level is a thing that carries a weight on its own. It is doubtless to state that one can also achieve varied thinking skills on creative, innovative, analytical, and even more so, on entrepreneurial dimensions. Thus, the individuals who are aspiring to acquire mastery over marketing profession and the employers who are on the lookout for such professional marketers for their business can gain benefits out of this course that is awarded by the Institute of Business and Technology (IBT).
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Upcoming start dates
Suitability - Who should attend?
- A Professional Diploma in Marketing preferably at Level 6.
- A Diploma in Professional Marketing.
- Digital Diploma in Professional Marketing.
- Bachelor’s degree with 120 credits in marketing content.
- Master’s degree with 60 credits in marketing area.
- 2 years of marketing experience in operational role.
- In the case of English not being first language, IELTS academic module with minimum 6.5 pass mark. The component marks in each subject should be 6.0, or certification of Cambridge in Advanced English with minimum grade B.
Outcome / Qualification etc.
- To learn the concept of corporate branding.
- To attain proficiency in strategic marketing.
- To understand the significance of communication and soft skills in strategic management/leadership in the marketing domain.
- To be able to achieve viable decision-making skills pertinent to marketing.
Training Course Content
Unit1- Corporate Digital Communications
Corporate Digital Communications This Unit will enable you to critically appraise the corporate brand and the importance of digital communications in developing corporate positioning and building brand equity.
Unit2- Appraising and Managing a Corporate Brand
Appraising and Managing a Corporate Brand This Unit will help you practice promoting the brand name of a corporate entity, as opposed to specific products or services. It will also introduce the students to a thorough analysis of the corporate brands in the market, understanding consumer needs, and executing promotional tools.
Unit3- Global Marketing Decisions
Global Marketing Decisions This Unit is intended to broaden student appreciation of world markets by concentrating on topics such as global cultures and environments, political and economic institutions, regional characteristics, market assessment/selection and market entry strategies.
Unit4- Creating Entrepreneurial Change
Creating Entrepreneurial Change This Unit will enable you to identify the key learning processes in driving distributive strategies. It will help you who embrace entrepreneurship and create transformational change and value for their organisation.
Course delivery details
School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments.
We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish.
The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Classes. Learners enrolled at SBTL on blended learning are offered a block delivery of online live classes, which can be booked in advance on their convenience at additional cost. These live classes are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations.
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Expenses
- Course price for Online learning: £311.52
- Course price for Blended learning: £707.52
Continuing Studies
Subsequent to the completion of IBT Postgraduate Diploma in Professional Marketing (Level 7) with the sophisticated skills gained therein, one is sure to attain enough confidence to plunge headlong into a career in marketing with all its professionalism and grandeur. With the key concepts learnt through the units of the modules contained in this course, students are expected to achieve the milestones (learning outcomes) that will define their inherent abilities thereof, allowing them to make prompt decisions, sharpen their creative/innovative and problem-solving skills, and from there, to progress further to become a strategic marketing manager as their experience, expertise, and knowledge dictates.