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Course summary
Length: 3 days
Language: English
Location: Milan
Last application: 27th September, 2013
Course type: Executive Education

Course description

Go to Market - 3 Day Executive Education Course in Milan

SDA Bocconi Executive Education Quantitative Equity Portfolio Management course

This programme adopts a strategic, international perspective to provide an in-depth examination of the issues involved in managing distribution channels, offering innovative techniques for developing policies for managing channels and distributor relations.

It also provides an opportunity to interact directly with expert teachers and with Italian and international guest speakers of the highest level. The results of the most recent research by the Osservatorio Retailing into “go to market” issues will be presented during the programme.

SDA Bocconi Full-time MBA Interested in learning more about this Go to Market Course? Request Information from SDA Bocconi School of Management here

Suitability - Who should attend?

The Go to Market Executive Education Course is designed for executive managers with considerable working experience as general directors, sales directors, marketing and sales managers, and trade marketing managers, who are interested in broadening their horizons in the field of advanced channel management.

Contact SDA Bocconi to learn more here Please contact SDA Bocconi to learn more about the application process here

Go to Market Course Content

This Go to Market Executive Education course is designed to cover the following areas:

– Emerging trends in the world of distribution
– Shopper insight, innovative positioning and distribution formats
– Vertical-relations management from a coopetition perspective
– Power and conflict management in distribution relationships
– Multichannel management
– Innovation through distribution channels
– Brand management in advanced channels: branding and private labels
– Assessing distribution effectiveness: economic, competitive, and relational performance

Program Coordinator Monica Grosso
Program Director Sandro Castaldo

Expenses

Fees and expenses of this SDA Bocconi Go to Market course is € 3.100 + VAT (if required)

About provider

SDA Bocconi School of Management SDA Bocconi is the leading School of Management in Italy and also stands among the top-ranked European Institutions. Founded in 1971, with its over 40-year experience, SDA Bocconi School of Management is a pioneer in...


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Contact info

SDA Bocconi School of Management

Via Bocconi, 8
20136 Milan

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