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Go to Market - 3 Day Executive Education Course in Milan
This programme adopts a strategic, international perspective to provide an in-depth examination of the issues involved in managing distribution channels, offering innovative techniques for developing policies for managing channels and distributor relations.
It also provides an opportunity to interact directly with expert teachers and with Italian and international guest speakers of the highest level. The results of the most recent research by the Osservatorio Retailing into “go to market” issues will be presented during the programme.
Suitability - Who should attend?
The Go to Market Executive Education Course is designed for executive managers with considerable working experience as general directors, sales directors, marketing and sales managers, and trade marketing managers, who are interested in broadening their horizons in the field of advanced channel management.
Go to Market Course Content
This Go to Market Executive Education course is designed to cover the following areas:
– Emerging trends in the world of distribution
– Shopper insight, innovative positioning and distribution formats
– Vertical-relations management from a coopetition perspective
– Power and conflict management in distribution relationships
– Multichannel management
– Innovation through distribution channels
– Brand management in advanced channels: branding and private labels
– Assessing distribution effectiveness: economic, competitive, and relational performance
Program Coordinator Monica Grosso
Program Director Sandro Castaldo
SDA Bocconi School of Management SDA Bocconi is the leading School of Management in Italy and also stands among the top-ranked European Institutions. Founded in 1971, with its over 40-year experience, SDA Bocconi School of Management is a pioneer in...
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