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New technologies in Retail

SDA Bocconi School of Management
Course summary
2 days

Course description

Empower Your Multichannel Activity through New Technologies

17th - 18th October 2013

This program is designed to provide understanding of how technologies can change your business profit for the better and can support sales activities in-store and online; and to provide the know-how and the tools to understand new business models available through new technologies and, therefore, to enhance your profit picture.


  • What is to be gained by making new technologies a priority in a retail environment
  • Understanding of the critical elements and distinct advantages of an effective digital marketing strategy through new technologies
  • Develop an effective new technology program that works well within a revenue generating environment
  • Receive practical hand-outs and tools to use when implementing new technology program in their organization
  • How to create attractive high tech displays of goods on the shop floor
  • Create a network with other retailers to share experiences and best practices
  • The key performance indicators to measure the return on investments in new technologies (control process for e-marketing planning)
  • Deepen the mobile marketing topic, with the new mobile payment systems, where new technology is the enabler of new process.

Retail Executives: General managers, marketing and communication managers, trade marketing managers, retail managers, CEO’s, Retail Store Managers, Retail Business Owners, shopping centre and distribution business executives, Retail Store Managers, Wholesale Managers, Retail Managers, Buyers, Sales Managers, Visual Merchandise Managers, Retail Owners or anyone who is currently employed in the retail sector.


From a methodological point of view, the program will be characterized by interactive teaching methods, meant to maximize the participants’ involvement. Traditional lectures will therefore be combined with analysis and discussion of case histories and incidents, group work, simulations and role-playing techniques.

The program shall be run by professors from SDA Bocconi faculty, selected on the basis of the subjects to be taught during lectures. Furthermore, a director of the program will be appointed by the School. The program director will be responsible of conducting the design phase, selecting the faculty, running the necessary interviews and scheduling and organizing the course.

Suitability - Who should attend?

Enrollment procedure
Please complete the enrollment form, available on this webpage, and mail or fax to:
SDA Bocconi School of Management
fax +39 02 5836.6802

The final deadline for application is 14th September, 2013

Applications are reviewed on a rolling basis, those received after the final deadline may not be accepted.
Please see details in the application form.


Participation fee
€ 2.500 + VAT (if required)

Special Payment Terms
A 10% reduction on the program fee is offered to applications sent in by 5th August, 2013.

About provider

SDA Bocconi School of Management SDA Bocconi is the leading School of Management in Italy and also stands among the top-ranked European Institutions. Founded in 1971, with its over 40-year experience, SDA Bocconi School of Management is a pioneer in...

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Contact info

SDA Bocconi School of Management

Via Bocconi, 8
20136 Milan

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