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Course summary
17 days

Course description

Retail Manager - 17 Day Executive Education Course in 3 Modules, in Milan

SDA Bocconi Executive Education Quantitative Equity Portfolio Management course

This programme examines the mechanisms, models, instruments, and essential innovations to provide an in-depth understanding the development of a modern distribution business and how it needs to be managed.

With a world-class format and mix of content, participants in the Retail Manager course will have a unique educational experience of international scope, acquiring a comprehensive array of skills to meet management challenges in retail companies, as well as in manufacturing and services companies involved in the development and management of distribution channels.

17 days in 3 modules

I module
15th - 20th October 2012 - in class
22nd - 26th October 2012 - in class
II module
29th October -  16th November 2012 - in distance learning
III module
19th - 22nd November 2012 - in class


SDA Bocconi Full-time MBA Interested in learning more about this Retail Manager Course? Request Information from SDA Bocconi School of Management here

Suitability - Who should attend?

The Retail Manager Executive Education Course is designed for newly graduated people and/or young executives geared towards positions in national and international distribution companies. It is also extremely useful for all those who have or are about to have trade-marketing and retail-channel management positions in manufacturing/services companies.

Contact SDA Bocconi to learn more here Please contact SDA Bocconi to learn more about the application process here

Retail Manager Course Content

This Retail Manager Executive Education course is designed to cover the following areas:

– Changing scenarios and strategies in retail business
– Analysis of demand, segmentation, and positioning of points of sale and brand.
– Retail communication and branding
– Private label management
– Assortment organisation and management, and category management
– In-store marketing, from merchandising to sales management
– Pricing and sales promotion
– CRM, innovation and new technologies
– Retail associationism
– Administration and retail finance
– Human resources management
– Back end: purchasing and logistics
– Sector studies

Practical experience: in-company traineeship (optional)


Fees and expenses of this SDA Bocconi Retail Manager course is € 7.000 + VAT (if required)

Special Payment Terms
A 10% reduction on the program fee is offered to applications sent in by 16th August, 2012.

About provider

SDA Bocconi School of Management SDA Bocconi is the leading School of Management in Italy and also stands among the top-ranked European Institutions. Founded in 1971, with its over 40-year experience, SDA Bocconi School of Management is a pioneer in...

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Contact info

SDA Bocconi School of Management

Via Bocconi, 8
20136 Milan

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