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Retail Manager - 17 Day Executive Education Course in 3 Modules, in Milan
This programme examines the mechanisms, models, instruments, and essential innovations to provide an in-depth understanding the development of a modern distribution business and how it needs to be managed.
With a world-class format and mix of content, participants in the Retail Manager course will have a unique educational experience of international scope, acquiring a comprehensive array of skills to meet management challenges in retail companies, as well as in manufacturing and services companies involved in the development and management of distribution channels.
17 days in 3 modules
15th - 20th October 2012 - in class
22nd - 26th October 2012 - in class
29th October - 16th November 2012 - in distance learning
19th - 22nd November 2012 - in class
Suitability - Who should attend?
The Retail Manager Executive Education Course is designed for newly graduated people and/or young executives geared towards positions in national and international distribution companies. It is also extremely useful for all those who have or are about to have trade-marketing and retail-channel management positions in manufacturing/services companies.
Retail Manager Course Content
This Retail Manager Executive Education course is designed to cover the following areas:
– Changing scenarios and strategies in retail business
– Analysis of demand, segmentation, and positioning of points of sale and brand.
– Retail communication and branding
– Private label management
– Assortment organisation and management, and category management
– In-store marketing, from merchandising to sales management
– Pricing and sales promotion
– CRM, innovation and new technologies
– Retail associationism
– Administration and retail finance
– Human resources management
– Back end: purchasing and logistics
– Sector studies
Practical experience: in-company traineeship (optional)
SDA Bocconi School of Management SDA Bocconi is the leading School of Management in Italy and also stands among the top-ranked European Institutions. Founded in 1971, with its over 40-year experience, SDA Bocconi School of Management is a pioneer in...
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