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The Marketing in You: New Frontiers for Marketing Leaders - 2 Day Executive Education Course in Milan
Brand, image and value - fundamental concepts in a successful organization.
They directly impact corporate results and help to establish strategic direction. To continuously infuse energy into these symbols and maintain their relevance, executives must be stay aware of the perceived value and the level of trust among customers and the stakeholders.
The Marketing in You, is a collaboration between SDA Bocconi and ESADE Business School, and Goizueta Business School – Emory University.
A forum for senior executives, encompassing all the value that a top business education schools can provide.
Based on a high-level of interaction, the exchange of opinions among participants and moderated debates on leadership techniques. Presentations will have clear real-word applications and offer new concepts that work and behavior models that improve performance.
Suitability - Who should attend?
The Marketing in You: New Frontiers for Marketing Leaders Executive Education Course is designed for Senior management from across all sectors that want to incorporate current innovation and best practices in marketing management and who posses a high-level of business English.
The Marketing in You: New Frontiers for Marketing Leaders Course Content
This The Marketing in You: New Frontiers for Marketing Leaders Executive Education course is designed to cover the following areas:
- Renewed vision of the marketplace: identifying current marketing challenges, organization and evaluating distribution channels, and measuring the contributions to the business model.
- Brand management: evaluation, publicity without advertising, strategy, and current "hot" brands.
- Marketing ROI: measuring productivity and determining the real bottom-line value of marketing.
- Marketing and the customer: not all customers are created equally, programs and systems achieving securing customer loyalty.
Fees and expenses of this SDA Bocconi The Marketing in You: New Frontiers for Marketing Leaders course is €2.600 + VAT (if required)
SDA Bocconi School of Management SDA Bocconi is the leading School of Management in Italy and also stands among the top-ranked European Institutions. Founded in 1971, with its over 40-year experience, SDA Bocconi School of Management is a pioneer in...
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