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An Introduction to Marketing

Course summary
1 day
299 GBP
Professional Training
Next available date: 05/10/2020 10:30 - London
Course Dates
05/10/2020 10:30 
299 GBP
Online courses
Virtual Classroom 
299 GBP
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Course description

An Introduction to Marketing Course in London

The introduction to marketing course covers the key concepts in marketing, all in one day. It is ideal for anyone who is looking to begin a career in marketing, as well as those who need a better understanding of marketing for other industries.

Course Content: The course is led by an experienced marketing professional, using practical and interactive learning techniques. It covers a number of areas, such as:

  • Customer segmentation and how to develop target custom segments.
  • How to develop marketing plans.
  • Price strategy and how to diversify, differentiate and compete.
  • Business planning techniques for marketing purposes.
  • Consumer decision making and the psychology behind it.
  • Price strategies for maximum profit.
  • How to use market research.
  • How to build a plan.
  • Communicating with customers effectively.
  • Social media marketing.
  • International marketing.

This course is also delivered Virtually.

Please contact the provider for more information.

Suitability - Who should attend?

The course is ideal for people who are looking to commence careers in Marketing. The course delivers an intensive and interactive one day training course that addresses all areas of Marketing.

The course is also ideal for people working in Marketing, but lack any type of formal training or accredited qualification.

Outcome / Qualification etc.

The course is accredited by the CPD Standards Institute. This enables delegates to gain an Accredited CPD Certificate in Marketing, on completion of the course.

Additionally, the broad syllabus and the quality of the classroom training enables delegates to gain real job skills, confidence and a basis from which to continue to build a career in Marketing.

Why choose Souters

Offering courses since 1988

Interest free credit financing 

Fully accredited training centre


The price of the course is £299

Continuing Studies

There are further training courses available.

The CPD Accredited Introduction to Digital Marketing Course is ideal for anyone who wants a more detailed look at the digital side of marketing. 

Additionally, we offer an Introduction to Sales, Financial Analysis, Account Management Training and Business Development Management programmes. All of these programmes compliment this Introduction to Marketing course.

About provider

Souters - Office Admin & Secretarial training courses

Souters is a renowned training provider that has been successfully delivering PA courses, Secretarial courses, Office Manager Courses, Administration Courses, Legal Secretarial courses, as well as Bookkeeping, Finance and Microsoft Office Training, since it was founded in 1988. Located in...

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32 Ludgate Hill
EC4M 7DR London

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